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- All HBS Web
(399)
- News (110)
- Research (248)
- Multimedia (2)
- Faculty Publications (96)
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
was then — stranded at the B-School with food running low. The days crawl and the years fly! Here we are 25 years later with a lot of road behind us and more road ahead of us than any other generation has ever had. This year the corporate... View Details
- 01 Dec 2001
- News
Steven Rogers
had a corporate membership — he learned that blacks were barred from joining. "I have always been proud of maintaining my ethnic identity while also being a part of the broader community," he says. As a boy, he attended civil rights... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
corporations hold significant amounts of cash on their balance sheets, and these cash holdings have been justified in the existing empirical literature by transaction costs and precautionary motives. An additional explanation, considered... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
HBS Fund Helps Fuel Faculty Research and New Learning Experiences
Data’s Double Duty: Research and the Real World As Raffaella Sadun was wrapping up her Corporate Strategy course last fall, one of her students sent her a four-page analysis of the private equity industry in India, a topic the class had... View Details
- 25 Jul 2018
- News
HBS Alumni Leader, Benefactor Dies at 86
for senior executives when his son was a second-year MBA student. Spangler also chaired the Bank of North Carolina during the 1980s, playing a key role in its merger with the North Carolina National Bank Corporation (now Bank of America),... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing genius at Arby's, whose View Details
- 01 Dec 2018
- News
Research Is the Foundation
Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
on Wingspanbank.com brings many important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: Susan Young
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- Web
Online Digital Marketing Strategy Course | HBS Online
storytelling, and brand communities Share your experience with brand engagement 5 hrs Module 6 Allocating Budget and Measuring Success Discover how to measure the success of digital marketing campaigns and what to account for when... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
involved, for example, in a corporate program in one region of China where we work to encourage children to go to school-a campaign that also subsidizes the cost of books and transportation." As part of her... View Details
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
What should Jim do? The array of ethical choices forms the basis of discussion in the MBA required course Leadership and Corporate Accountability. Supply And Demand "Corruption can be defined as paying for a good or service in... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab management is evaluating... View Details
Keywords: Martha Lagace
- 01 Mar 2009
- News
Damon Silvers
they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I worked on an organizing View Details
- 04 Jun 2013
- First Look
First Look: June 4
http://hbr.org/search/513015-PDF-ENG Harvard Business School Case 113-037 Business and Government: Campaign Contributions and Lobbying in the United States This module note on business-government relations introduces students to the state... View Details
Keywords: Sean Silverthorne
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
especially effective for wartime reconnaissance. Mahler made the first Vectograph for Land in January 1938. Thousands of Vectographs with accompanying records from the corporate archives reveal that the development and refinement of the... View Details
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
feet at all may rank among his greatest achievements. The simple acts of standing and walking represent triumph for Massie, as does the fact that he is even alive today. Fittingly, his life's work is all about “standing up,” as he forcefully advocates for higher... View Details
- 01 Oct 2002
- News
The Class of 1977
grip on corporate America. Starting salaries averaged $22,500 in 1977. Neckties were wider, and the corporate uniform was dark business suits for men and conservative skirts and jackets for women. Saving... View Details
Keywords: Desmond Wong
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
you can have hundreds of competitors within the first hours of going live. Ideas are not important in China—execution is.” Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718426-PDF-ENG Harvard Business School Case 318-030 Donald Trump Calls Carrier View Details
Keywords: Sean Silverthorne