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  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

  Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

range of home and small-business users. The question the company faced was how to convince potential customers to buy it. The key ingredient: the product launch. “Product launches are always crucial for early-stage ventures,” says Cespedes. “Repeated View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 07 Aug 2012
  • First Look

First Look: August 7

defined as the extent to which an actor's network contacts are connected to one another, affects the initiation and adoption of change in organizations. Using longitudinal survey data supplemented with eight in-depth case studies, we... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2021
  • Research & Ideas

Tell Me What to Do: When Bad News Is a Big Relief

Barasz’s new paper, “Hoping for the Worst? A Paradoxical Preference for Bad News,” which recently appeared in the Journal of Consumer Research, documents this peculiar preference for worse-case scenarios in a variety of medical... View Details
Keywords: by Michael Blanding
  • 03 Jun 2020
  • Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

distancing markers on the floor or Plexiglass shields in elevators or thermal scanning when people come to work or shop? Will employees consistently stand too close or not cover their mouth and nose when sneezing? Employers will want to turn to basics such as taking... View Details
Keywords: by John Macomber and Joseph Allen; Real Estate
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

  Working PapersInternational Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination Authors:David Collis, David Young, and Michael Goold Abstract This paper examines differences in the size and roles of corporate headquarters around the... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

result, work performance. We also examine sources of variability in networking-induced feelings of dirtiness by proposing that the amount of power people have when they engage in instrumental networking influences how dirty this networking makes them feel. Three... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

shown that roughly 8 percent to 10 percent of the SKUs in a store are stocked out at any given time. Stockouts are expensive for retailers for two reasons. First, they lead to lost sales. A 2004 study that surveyed over 70,000 View Details
Keywords: by Martha Lagace; Retail; Auto
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including issues of representativeness and... View Details
Keywords: Dina Gerdeman
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

facilitated by mechanisms of value recombining, temporal distancing, identity marking, and conceptual bridging and a second phase marked by a redefinition of market boundaries and facilitated by mechanisms of competitive set reclaiming and enthusiast View Details
Keywords: Dina Gerdeman
  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
  • 30 Mar 2010
  • First Look

First Look: March 30

Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

Sucher: Dust off that COVID playbook After the June 27 debate between President Joe Biden and former President Donald Trump, 64 percent of 1,024 US workers surveyed reported suffering—or seeing others suffer—poor treatment at work for... View Details
Keywords: by Rachel Layne
  • 23 Sep 2014
  • First Look

First Look: September 23

Abstract—Do people from different countries and different backgrounds have similar preferences for how much more the rich should earn than the poor? Using survey data from 40 countries (N = 55,238), we compare respondents' estimates of... View Details
Keywords: Sean Silverthorne

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