Consumer Search - Publications - Faculty & Research

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12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

Profile

Rachel Honeth

glamorous than reporting on it." A return to school to study marketing and advertising led to a summer internship with a start-up, Rise Interactive, that Rachel loved. In her senior year, Google searched for recruits and found... View Details

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FIELD Global Immersion Resources: Colombia

style="font-family:"Arial",sans-serif">To begin, enter industry and geography keywords in search (ex: beauty... View Details

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Making Markets

how are their products or services failing the market? Reviews & Roundups: Search Yelp, Amazon, Consumer Reports, Wirecutter, etc. Hubspot has additional suggestions. Capital IQ... View Details

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Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about... View Details

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Public companies: comparative financial ratios

Where do I find comparative financial ratios of public companies in an industry? In Capital IQ: For broad industry sectors (energy, materials, consumer discretionary, consumer stables, healthcare, financial,... View Details

Black Business Leaders and Entrepreneurship | Baker Library

Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on... View Details

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return home to View Details

Keywords: by Carmen Nobel; Health

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

in-your-face," Piskorski explained. "Guys who are short and a little overweight are also shying away from this feature, suggesting that the feature is not helping those who search for others most." Piskorski hopes that... View Details

Keywords: by Carmen Nobel; Technology

Profile

Irina Gerry

learn as a professional and as an individual. I believe my HBS education will allow me to add great value to my company, my community, and to the consumers of my products. What did you learn during the job View Details

12 May 2015
Blog Post

A Summer Internship in General Management

FIELD courses and wanted to build my understanding of the discipline. How did your summer internship change what you wanted to do in the long term? My summer internship opened my eyes up to the rising importance of the marketing function across all industries. Working... View Details

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Stock Pitching: company, industry and market research

the Industries tab at the top of the page, search for industries. Limiting the search to "Research" will limit the results to recent market, industry and sector reports. Also, a good... View Details

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Government data and information sources for public entrepreneurship

target="_blank">Boston, MA Cambridge, MA New York City, NY Helsinki, Finland Open Budgets India – Municipal Corporations Look at the resources above for more, or a simple Google search of town/city name and “open... View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details

Keywords: Dina Gerdeman

03 Jun 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it came time to make another move,... View Details

Keywords: Consumer Products / Retail

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Music & Activism: Market Research Resources

including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web View Details

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FIELD Global Immersion Resources: Brazil

Where can I find country, industry and market information and news about Brazil? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then... View Details

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FIELD Global Immersion: South Korea

In-depth country information and forecasts covering recent economic and political developments, risk and regulation, and the broad business environment. Search Tip: Go to Data to download specific indicators of... View Details

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

one of the “privileges of being at HBS was the opportunity to try something different.” With “something different” in mind, Felipe pursued his internship search patiently, keeping an open mind toward smaller companies. “I wanted to be in... View Details

Keywords: Consumer Products / Retail

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

slides through remote Wyoming. Source: Kevin Dooley Second, citizens are generating what Luca calls “digital exhaust,” data generated online as part of their daily activities, which could be captured by cities to give clues into their citizens’ behavior. “Yelp is used... View Details

Keywords: by Michael Blanding; Consumer Products