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Show Results For
- All HBS Web
(2,035)
- People (3)
- News (357)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (458)
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
decisions and shipping policies in determining purchase outcomes and profits. Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong motivator for increasing... View Details
Keywords: by Sean Silverthorne
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
priors/worldviews, or relevant features of a problem not being top of mind. Most research studying such losses does not empirically distinguish between these mechanisms. Instead, we show that most highly cited papers in this area presume... View Details
Keywords: Sean Silverthorne
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
- Web
Buy Now, Pay Later: Research Links - Printed Collections
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
Research that explores how children benefit from having a working mom blew away the field for most popular feature article on Harvard Business School Working Knowledge in 2015. With nearly 84,000 visits, twice the number of the second... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
full glory of their wealthier pasts. The point is that they are becoming places where people want to live, shop, run businesses, and go to school." At HBS, a number of faculty are engaged in research and teaching projects that treat these... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
that influences billions of people globally. Although the health and environmental costs of air pollution are well known, the present research investigates its ethical costs. We propose that air pollution can increase criminal and... View Details
Keywords: Sean Silverthorne
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
Strategy and Sustainability Manager. In her role, Krantz worked closely with the leadership team on building strategic partnerships that could further the company’s mission of sustainability. “I loved what we were doing at S’well and especially the people aspect of... View Details
Keywords: Retail
- Fast Answer
Managing Service Operations: Research resources for new service design
and beverage, semiconductor, and high technology. Passport
Market research reports about various consumer products and industries worldwide from Euromonitor International. Includes economic indicators,... View Details
Market research reports about various consumer products and industries worldwide from Euromonitor International. Includes economic indicators,... View Details
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- 21 Mar 2019
- Working Paper Summaries
Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions
- September 2013
- Exercise
An Exercise in Designing a Travel Coffee Mug
By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
- 01 Sep 2014
- News
All For One
“collective genius” to describe the kind of leadership she saw at Pixar and assembled her own collective to research it. The team included her then–research associate Emily Truelove and Pixar executive Brandeau, who contributed his own... View Details
- 11 Oct 2017
- Research & Ideas
The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.
Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. Buried on... View Details
Keywords: by Carmen Nobel
- Web
Business, Government & the International Economy Awards & Honors - Faculty & Research
Recipient of the 2020 Excellence in Refereeing Award from the Journal of the European Economic Association . Marco E. Tabellini : Recipient of the 2021 Excellence in Refereeing Award from the Review of Economic Studies . Marlous van Waijenburg : 2021: Recipient of a... View Details
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
The second in a series of occasional reports on current research from some of the many faculty members whose classroom presentations to alumni have been a cornerstone of recent HBS reunions, this month we report on Professor Howard H.... View Details
- Web
Buy Now, Pay Later: Research Links - Manuscript Collections
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- January 2017
- Article
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice
By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer
Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details
Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior
Karmarkar, Uma R., Baba Shiv, and Rebecca M.C. Spencer. "Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice." Journal of Behavioral Decision Making 30, no. 1 (January 2017): 70–79.