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Show Results For
- All HBS Web
(4,324)
- People (8)
- News (554)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
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- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
- 01 Dec 2019
- News
Making Eco Easy
opportunity to create products that enable consumers to easily do the right thing,” says Paiji Yoo. It’s a sentiment shared by founding member Gina Pak (MBA 2015) who, as Blueland’s head of Marketing and... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Mar 2012
- News
Get Creative
of what marketing does is ask, “What’s absolutely necessary to make this product attractive to consumers? Do we have to add all these bells and whistles? Or do consumers just basically want something that... View Details
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So... View Details
- 01 Sep 2011
- News
Faculty Learn Firsthand about Chinese Business
deep connections with HBS alumni on the mainland, McFarlan arranged a six-city itinerary of meetings with executives of major consumer products, textile, software, energy, microfinance, and banking concerns. In Beijing, the group spent... View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
approachable easily consumable and highly relatable—they can help listeners understand what makes HBS distinctive and how it’s making a difference in the world.” Brian Kenny Chief Marketing & Communications... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and View Details
- 19 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of... View Details
- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the View Details
Keywords: Eileen K. McCluskey
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details
- 01 Dec 2009
- News
Seven Honored with Alumni Achievement Award
the private individuals behind the more public personae. For complete profiles, visit www.alumni.hbs.edu/awards/. Photos by Webb Chappell Kathryn E. Giusti (MBA ’85) Founder and CEO Multiple Myeloma Research Foundation Multiple Myeloma Research Consortium Giusti A... View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 01 Apr 2001
- News
Books: Brand New
visionaries shared an ability to anticipate the significant shifts in consumer needs and desires being generated by changing times and mores. Koehn draws from diaries, correspondence, interviews, and official business records to tell the... View Details
- 25 Aug 2015
- News
Sunset in the East?
But China will not become a land without farmers or rural industries overnight, and those hundreds of millions of people will need to access the social safety net that allows them to consume if the domestic View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
consultant and private equity investor, who lives in Toronto. BRIKA, which opened for business in late 2012, features nearly 300 “makers” and thousands of their carefully crafted wares. Consumers get a connection to a “maker” along with... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- 01 Dec 2017
- News
2017 in Energy: A Future of Lower Energy Prices
What’s next in energy? “Electric cars. Everyone knows they are coming, but the energy sector isn’t ready. There are two main questions: Is there going to be a market for gasoline in 25 years? And where are we going to get the electricity... View Details