Community - Publications - Faculty & Research

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

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29 Mar 2023
Video

The Blavatnik Fellowship: A Lifelong Community of Entrepreneurs

Article

Starting Over: Poland after Communism

By: Simon Johnson and Gary W. Loveman

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January 1989
Background Note

Managing Information Technology: Communications Networks

By: James I. Cash Jr. and Thomas H. Davenport

Keywords: Management; Information Technology; Information Infrastructure

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September 2003
Teaching Note

Arch Communications Group, Inc. (TN)

By: Krishna G. Palepu

Teaching Note for (5-197-047). View Details

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18 Apr 2011
News

It's Not Nagging: Why Persistent, Redundant Communication Works

September 1999
Background Note

Revolution in the Communications Switching Industry

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed switch companies. This note explains what a switch is and suggests why large vendors might be so anxious... View Details

Keywords: Acquisition; Restructuring; Capital; Information Technology; Technology Adoption; Communications Industry; Communications Industry

Citation

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April 2011 (Revised July 2014)
Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India

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April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

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March 1987
Background Note

Introduction to Computer and Communications Technology

By: James I. Cash Jr.

Keywords: Communication Technology; Hardware

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Research Summary

Communication (and Coordination?) in a Modern, Complex Organization

This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details

February 1992 (Revised March 1995)
Case

Amelia Rogers at Tassani Communications (A)

By: Linda A. Hill

Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details

Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago

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01 Aug 1970
Conference Presentation

Communes of the Past and Present

By: R. M. Kanter

Keywords: Civil Society or Community

Citation

15 Aug 2012
News

Shaping a Business and a Community

Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

20 Jan 2016
News

Engaging the Business Community in Collective Impact

1992
Book

Cases in Advertising and Communications Management

By: S. A. Greyser

Keywords: Advertising; Communication; Management

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07 Jan 2013
Video

Harvard i-lab | 2012 Local Partners and Community Programs

29 Nov 2018
Blog Post

The HBS Community - Student Initiatives

helped teach us about the world around us. This year, the HBS Student Association started two initiatives, Eat & Engage and Community MyTakes, to help us get to know our HBS community even better,... View Details