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    • All HBS Web  (1,874)
      • Faculty Publications  (299)

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      • November 2001 (Revised March 2011)
      • Case

      Corona Beer

      By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro
      In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona... View Details
      Keywords: Brands and Branding; Marketing Strategy; Sales; Competitive Strategy; Food and Beverage Industry; Mexico; United States
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      Deshpande, Rohit, Gustavo Herrero, and Kirsten O'Neil Massaro. "Corona Beer." Harvard Business School Case 502-023, November 2001. (Revised March 2011.)
      • October 2001 (Revised June 2004)
      • Case

      Harrah's Entertainment Inc.

      By: Rajiv Lal and Patricia Carrolo
      Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
      Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
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      Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
      • August 2001
      • Supplement

      Teradyne-Managing Discontinuous Change

      By: Joseph L. Bower and Sonja Ellingson Hout
      Presents the top executives of Teradyne. Alex d'Arbeloff, the CEO who drove the project, Jim Prestridge, the vice chairman (and top engineer), Owen Robbins, vice chairman and CFO, and Ed Rogus, the division head who wouldn't fund Aurora. View Details
      Keywords: Business Divisions; Change Management; Projects; Management Teams
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      Bower, Joseph L., and Sonja Ellingson Hout. "Teradyne-Managing Discontinuous Change." Harvard Business School Video Supplement 302-804, August 2001.
      • May 2001 (Revised March 2008)
      • Case

      "To hell with the future, let's get on with the past." George Mitchell in North Ireland

      By: James K. Sebenius and Daniel F. Curran
      Examines the strategies and tactics used by U.S. negotiator George Mitchell during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. View Details
      Keywords: Policy; International Relations; Managerial Roles; Negotiation Tactics; Strategy; Northern Ireland
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      Sebenius, James K., and Daniel F. Curran. "To hell with the future, let's get on with the past." George Mitchell in North Ireland. Harvard Business School Case 801-393, May 2001. (Revised March 2008.)
      • May 2001 (Revised May 2002)
      • Case

      Infosys Technologies

      By: Ashish Nanda and Thomas J. DeLong
      Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details
      Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry
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      Nanda, Ashish, and Thomas J. DeLong. "Infosys Technologies." Harvard Business School Case 801-445, May 2001. (Revised May 2002.)
      • February 2001
      • Case

      BarnesandNoble.com (C)

      By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
      At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
      Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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      Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
      • January 2001 (Revised September 2002)
      • Case

      First Marblehead Corporation (A)

      By: D. Quinn Mills and Matt Salloway
      Daniel Meyers, chairman and CEO of First Marblehead Corp., provides financial engineering services to educational institutions. This case deals with the market for student loans. View Details
      Keywords: Financing and Loans; Education; Markets; Microfinance; Management Teams; Financial Services Industry; Education Industry
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      Mills, D. Quinn, and Matt Salloway. "First Marblehead Corporation (A)." Harvard Business School Case 301-069, January 2001. (Revised September 2002.)
      • November 2000 (Revised December 2001)
      • Case

      iSteelAsia (A)

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details
      Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "iSteelAsia (A)." Harvard Business School Case 301-025, November 2000. (Revised December 2001.)
      • October 2000 (Revised April 2001)
      • Case

      Cost of Capital at Ameritrade

      By: Mark L. Mitchell and Erik Stafford
      Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
      Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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      Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
      • September 2000 (Revised February 2001)
      • Case

      CBS MarketWatch

      By: Jeffrey F. Rayport
      Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in... View Details
      Keywords: Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry
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      Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
      • May 2000
      • Supplement

      Bain & Co., Inc.: Phyllis Yale in Conversation with MBA students

      By: Ashish Nanda
      Phyllis Yale, chairman of Bain's Compensation and Promotion Committee (CPC), discusses how the CPC decided on four promotion cases. She reflects on the impact of the promotion decision-making process on the firm. View Details
      Keywords: Decision Choices and Conditions; Compensation and Benefits; Service Industry
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      Nanda, Ashish. "Bain & Co., Inc.: Phyllis Yale in Conversation with MBA students." Harvard Business School Video Supplement 800-503, May 2000.
      • February 2000 (Revised December 2000)
      • Case

      Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

      By: Charles King III and Das Narayandas
      Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
      Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
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      King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
      • November 1999
      • Case

      Adam Opel AG (A) and (B) (Condensed)

      By: Joseph L. Bower
      Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
      Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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      Bower, Joseph L. "Adam Opel AG (A) and (B) (Condensed)." Harvard Business School Case 300-067, November 1999.
      • November 1999
      • Supplement

      STT Aerospace: Interview with Charles Damon, Chairman and CEO, February 8, 1999

      By: Richard G. Hamermesh and Jeremy Dann
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      Hamermesh, Richard G., and Jeremy Dann. "STT Aerospace: Interview with Charles Damon, Chairman and CEO, February 8, 1999." Harvard Business School Video Supplement 300-502, November 1999.
      • March 1999 (Revised August 2005)
      • Case

      Pandesic: The Challenges of a New Business Venture (A)

      By: Joseph L. Bower and Clark Gilbert
      Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details
      Keywords: Joint Ventures; Design; Information; Business or Company Management; Growth and Development Strategy; Resource Allocation; Marketing Communications; Performance
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      Bower, Joseph L., and Clark Gilbert. "Pandesic: The Challenges of a New Business Venture (A)." Harvard Business School Case 399-129, March 1999. (Revised August 2005.)
      • January 1999
      • Case

      State Street Corporation: Leading with Information Technology (B)

      By: Stephen P. Bradley and Kelley Porter
      With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
      Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
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      Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
      • December 1998 (Revised May 2003)
      • Case

      Vivendi (A): Revitalizing a French Conglomerate

      By: Cynthia A. Montgomery and John M. Turner
      Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details
      Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France
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      Montgomery, Cynthia A., and John M. Turner. "Vivendi (A): Revitalizing a French Conglomerate." Harvard Business School Case 799-019, December 1998. (Revised May 2003.)
      • October 1998 (Revised May 1999)
      • Case

      "Friendly Skies, The": Welfare-to-Work at United Airlines

      By: Rosabeth M. Kanter and Ellen Pruyne
      In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details
      Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry
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      Kanter, Rosabeth M., and Ellen Pruyne. "Friendly Skies, The": Welfare-to-Work at United Airlines. Harvard Business School Case 399-013, October 1998. (Revised May 1999.)
      • October 1998 (Revised December 1998)
      • Case

      CRA Managed Care, Inc. (B)

      By: Myra M. Hart and Susan Harmeling
      An entrepreneur's transition from chairman/CEO of a large privately held company, to chairman of a public company, to leadership in several large nonprofit organizations is chronicled. View Details
      Keywords: Leadership; Nonprofit Organizations; Governing and Advisory Boards; Entrepreneurship; Personal Development and Career
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      Hart, Myra M., and Susan Harmeling. "CRA Managed Care, Inc. (B)." Harvard Business School Case 899-069, October 1998. (Revised December 1998.)
      • October 1998
      • Case

      CRA Managed Care, Inc. (C)

      By: Myra M. Hart and Susan Harmeling
      Chronicles an entrepreneur's transition from chairman/CEO of a large privately held company, to chairman of a public company, to board member, to president of several major nonprofit boards, to founder of a new nonprofit for women business owners and founder of a new... View Details
      Keywords: Transition; Leadership; Nonprofit Organizations; Governing and Advisory Boards; Entrepreneurship; Personal Development and Career; Gender; Management Skills; United States
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      Hart, Myra M., and Susan Harmeling. "CRA Managed Care, Inc. (C)." Harvard Business School Case 899-070, October 1998.
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