Celebrity - Publications - Faculty & Research

03 Nov 2014
Research & Ideas

Brand Lessons From the Nobel Prize

themselves, the scientific communities that covet the Prizes, the general public, and, finally, the media. "With the exception of awardees of the Peace Prize, who often are statesmen or celebrities who have their own renown, there is not... View Details

Keywords: by Carmen Nobel

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

celebrating the 50th anniversary of the admission of women into its MBA program. A few have made it into CEO positions at major corporations. More have founded and lead their own start-ups. They're coming along, in spite of the much... View Details

Keywords: by James Heskett

14 Jul 2009
First Look

First Look: July 14

initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first anniversary, and over 1,200 women were either enrolled in, or graduated from, sponsored... View Details

Keywords: Martha Lagace

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

make customer service excellent by removing most of the need for it. What's Next "These are celebrated companies and they are not the norm," Frei acknowledged. Many other industries are ripe for customer-friendly interlopers,... View Details

Keywords: by Martha Lagace

01 Aug 2000
Research & Ideas

A Latin American Vision: New HBS Research Center Opens

"We are opening up communication. This Center will be the beginning of something that will grow and become a beacon of light. "Knowledge is the factor that produces change and freedom." The opening of the Center, located on Cerrito Street in downtown... View Details

Keywords: by Martha Lagace

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

world. Countries have long used the spotlight the Olympics provide to celebrate their national pride and improve their international image. The first of these was in 1936, when Adolf Hitler used the Olympics in Berlin to try to show that... View Details

Keywords: by Michael Blanding; Sports; Advertising

05 Feb 2009
Research & Ideas

In Praise of Marketing

Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,... View Details

Keywords: by John Quelch; Advertising

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those... View Details

Keywords: by Sarah Jane Gilbert; Sports

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details

Keywords: Re: Multiple Faculty; Telecommunications

15 Oct 2013
First Look

First Look: October 15

science to consumers. It found it increasingly necessary to direct more of its resources towards marketing, including a major investment in Jennifer Aniston as its celebrity spokesperson. Were they becoming less of a biotech company and... View Details

Keywords: Sean Silverthorne

22 Aug 2006
First Look

First Look: August 22, 2006

of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when nearly all other competitors... View Details

Keywords: Martha Lagace

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management, enhanced customer responsiveness, and... View Details

Keywords: by Staff

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

office environment.) He was the life of a party, particularly one celebrating Southwest’s employees. (At 4 p.m. Dallas time he would reach into his bottom right-hand desk drawer to pull out a bottle of his favorite beverage, Wild Turkey... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users, Communities, and Open Innovation,... View Details

Keywords: by Dina Gerdeman

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

and how to measure collaborative success. Several audience members weighed in, including HBS Dean Nitin Nohria. “My real dream is that we should build in Allston a company like Google or Facebook,” Nohria said. “Yes, I celebrate the fact... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few restaurants worldwide. However, a star... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

preparations for Harvard Business School's centennial celebration in 2008. Bower, Leonard, and Paine felt it important to identify key issues that HBS should focus on going into its next 100 years, so they organized a series of forums on... View Details

Keywords: by Maggie Starvish

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

celebrate their 40th birthday below their more seasoned counterparts. “Leapfrog” promotion Research shows that people perceive older leaders as merely “reliable,” whereas we tend to ascribe the coveted “innovative” label to younger... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

case:https://hbsp.harvard.edu/product/919401-PDF-ENG Harvard Business School Case 819-055 Clayton, Dubilier & Rice at 40 In 2018, private equity firm Clayton, Dubilier & Rice celebrated its 40th anniversary and its 20th year under... View Details

Keywords: Dina Gerdeman

30 Sep 2014
First Look

First Look: September 30

Harvard Business School Case 515-702 Marquee: Reinventing the Business of Nightlife In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub... View Details