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  • All HBS Web  (1,549)
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Show Results For

  • All HBS Web  (1,549)
    • People  (5)
    • News  (698)
    • Research  (325)
    • Multimedia  (128)
  • Faculty Publications  (143)
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  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

themselves, the scientific communities that covet the Prizes, the general public, and, finally, the media. "With the exception of awardees of the Peace Prize, who often are statesmen or celebrities who have their own renown, there is not... View Details
Keywords: by Carmen Nobel
  • 03 Apr 2013
  • What Do You Think?

Will Women Leaders Influence the Way We Work?

celebrating the 50th anniversary of the admission of women into its MBA program. A few have made it into CEO positions at major corporations. More have founded and lead their own start-ups. They're coming along, in spite of the much... View Details
Keywords: by James Heskett
  • 14 Jul 2009
  • First Look

First Look: July 14

initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first anniversary, and over 1,200 women were either enrolled in, or graduated from, sponsored... View Details
Keywords: Martha Lagace
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

make customer service excellent by removing most of the need for it. What's Next "These are celebrated companies and they are not the norm," Frei acknowledged. Many other industries are ripe for customer-friendly interlopers,... View Details
Keywords: by Martha Lagace
  • 01 Aug 2000
  • Research & Ideas

A Latin American Vision: New HBS Research Center Opens

"We are opening up communication. This Center will be the beginning of something that will grow and become a beacon of light. "Knowledge is the factor that produces change and freedom." The opening of the Center, located on Cerrito Street in downtown... View Details
Keywords: by Martha Lagace
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

world. Countries have long used the spotlight the Olympics provide to celebrate their national pride and improve their international image. The first of these was in 1936, when Adolf Hitler used the Olympics in Berlin to try to show that... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,... View Details
Keywords: by John Quelch; Advertising
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 15 Oct 2013
  • First Look

First Look: October 15

science to consumers. It found it increasingly necessary to direct more of its resources towards marketing, including a major investment in Jennifer Aniston as its celebrity spokesperson. Were they becoming less of a biotech company and... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when nearly all other competitors... View Details
Keywords: Martha Lagace
  • 01 Nov 1999
  • Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management, enhanced customer responsiveness, and... View Details
Keywords: by Staff
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

office environment.) He was the life of a party, particularly one celebrating Southwest’s employees. (At 4 p.m. Dallas time he would reach into his bottom right-hand desk drawer to pull out a bottle of his favorite beverage, Wild Turkey... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users, Communities, and Open Innovation,... View Details
Keywords: by Dina Gerdeman
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

and how to measure collaborative success. Several audience members weighed in, including HBS Dean Nitin Nohria. “My real dream is that we should build in Allston a company like Google or Facebook,” Nohria said. “Yes, I celebrate the fact... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 16 Dec 2013
  • HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few restaurants worldwide. However, a star... View Details
Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage
  • 30 Nov 2011
  • Research & Ideas

Only Capitalists Can Save Capitalism

preparations for Harvard Business School's centennial celebration in 2008. Bower, Leonard, and Paine felt it important to identify key issues that HBS should focus on going into its next 100 years, so they organized a series of forums on... View Details
Keywords: by Maggie Starvish
  • 08 Jan 2020
  • Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

celebrate their 40th birthday below their more seasoned counterparts. “Leapfrog” promotion Research shows that people perceive older leaders as merely “reliable,” whereas we tend to ascribe the coveted “innovative” label to younger... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

case:https://hbsp.harvard.edu/product/919401-PDF-ENG Harvard Business School Case 819-055 Clayton, Dubilier & Rice at 40 In 2018, private equity firm Clayton, Dubilier & Rice celebrated its 40th anniversary and its 20th year under... View Details
Keywords: Dina Gerdeman
  • 30 Sep 2014
  • First Look

First Look: September 30

Harvard Business School Case 515-702 Marquee: Reinventing the Business of Nightlife In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub... View Details
Keywords: Sean Silverthorne
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