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  • All HBS Web  (1,021)
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    • News  (375)
    • Research  (476)
    • Multimedia  (8)
  • Faculty Publications  (217)

Show Results For

  • All HBS Web  (1,021)
    • People  (1)
    • News  (375)
    • Research  (476)
    • Multimedia  (8)
  • Faculty Publications  (217)
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  • 15 Sep 2021
  • Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details
Keywords: by Kristen Senz
  • 30 Jun 2014
  • Lessons from the Classroom

The Role of Emotions in Effective Negotiations

A simple view of negotiation presents a cold transaction between what one person has and what the other person is willing to pay for it. If the price is right, the deal gets done. As anyone who has recently bought a car or sold a house... View Details
Keywords: by Michael Blanding; Entertainment & Recreation; Sports
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

accustomed to our favorite celebrities peddling everything from cars to life insurance, but influencers occupy a different space in public perception, as seekers and discoverers. “When influencers promote a brand, they’re also introducing... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

existing, conformist cultures. The results are not terribly compelling. These organizational cultures seem mismatched and contradictory—like a car whose front door has been replaced with one of a different color. But many other companies... View Details
Keywords: by Ranjay Gulati
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

California families. The result was perhaps a bias toward gaining evidence in support of a predetermined strategy. California is a car culture. Most households undertake a weekly shopping expedition, supplemented with stock-up purchases... View Details
Keywords: by Sean Silverthorne; Retail
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

and children by not only providing medical care, but also working to rehabilitate people’s homes and provide vocational training for parents. She initially shied away from seeking help from the rich and powerful—people she saw as greedy and corrupt, who drove expensive... View Details
Keywords: by Jay Fitzgerald
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details
Keywords: by Dina Gerdeman
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look... View Details
Keywords: by John Quelch
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

to government estimates. And, in 2020, 3,142 people were killed in car crashes involving distracted drivers. With automation gaining more momentum, Sadun hopes car designers will double down on safety... View Details
Keywords: by Jay Fitzgerald
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

The job's dull and the car is more safe than sporty, but at least you can get a little wild at lunch with a Mango Madness. Given the difference between the two brand identities, it's no surprise that they didn't both thrive under the same... View Details
Keywords: by John Deighton; Food & Beverage
  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

lot of companies spend a lot of resources playing defense. We want to play offense, we want to innovate, pilot, template it, build for scale, and go," said Mark Norman (HBS MBA 1994), president and COO of Zipcar, the time-sharing car... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 01 Feb 2010
  • Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The... View Details
Keywords: by Sarah Jane Gilbert
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

book The Next Convergence, Spence focuses on what he calls tradable jobs (making things like cars that can be made somewhere else—largely manufacturing jobs) and nontradable jobs (like nurses and auto mechanics, the vast majority of whom... View Details
Keywords: by James Heskett; Manufacturing
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details
Keywords: by Geoffrey Jones
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off... View Details
Keywords: by Dina Gerdeman
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious comfort zone, and wooing... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

mind—a car needs a certain quantity regardless of what the package sizing is. If the Quaker States and Pennzoils of the world were to shrink their packaging from a quart to something less than a quart, it would force consumers to buy more... View Details
Keywords: by Manda Salls
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of it as superhuman—especially if AI is solving complicated problems such as 100 percent accuracy in self-driving cars and medical diagnosis. You have to help them understand that the performance of ML products improves over time (it’s... View Details
Keywords: by Rocio Wu
  • 18 Mar 2019
  • Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details
Keywords: by Dina Gerdeman
  • 29 Sep 2021
  • Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

product enabled customers to turn on motors and lights for different items, such as a car built out of the plastic bricks, with a remote control. However, once the entrepreneur added a feature that turns on lights automatically in... View Details
Keywords: by Rachel Layne
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