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Show Results For
- All HBS Web
(1,009)
- People (1)
- News (372)
- Research (470)
- Multimedia (8)
- Faculty Publications (212)
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- 31 Jan 2023
- Op-Ed
Can Insurance Technology Solve the Uninsured Driver Problem?
Despite mandates requiring motorists to carry car insurance, 13 percent of US drivers operate vehicles without any coverage—a problem that exposes uninsured drivers to catastrophic financial risks and leads to higher premiums for insured... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
customers to buy their company's product rather than a competitor's, championing an Electrolux vacuum cleaner rather than a Hoover, for instance. Salesmen could be effective in this regard, pointing out marginal differences between one product and another. If two View Details
Keywords: by Laura Linard
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products.... View Details
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
by consolidating some of their credit card debt saw a deterioration in those scores months down the line as they began to use their credit lines to consume more goods, from purchasing a car to buying everyday items, the researchers... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look... View Details
Keywords: by John Quelch
- 15 Sep 2021
- Research & Ideas
Don't Bring Me Down: Probing Why People Tune Out Bad News
No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details
Keywords: by Kristen Senz
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
A simple view of negotiation presents a cold transaction between what one person has and what the other person is willing to pay for it. If the price is right, the deal gets done. As anyone who has recently bought a car or sold a house... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
lot of companies spend a lot of resources playing defense. We want to play offense, we want to innovate, pilot, template it, build for scale, and go," said Mark Norman (HBS MBA 1994), president and COO of Zipcar, the time-sharing car... View Details
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
existing, conformist cultures. The results are not terribly compelling. These organizational cultures seem mismatched and contradictory—like a car whose front door has been replaced with one of a different color. But many other companies... View Details
Keywords: by Ranjay Gulati
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious comfort zone, and wooing... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details
Keywords: by Geoffrey Jones
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human... View Details
Keywords: by Kristen Senz
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off... View Details
Keywords: by Dina Gerdeman
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
mind—a car needs a certain quantity regardless of what the package sizing is. If the Quaker States and Pennzoils of the world were to shrink their packaging from a quart to something less than a quart, it would force consumers to buy more... View Details
Keywords: by Manda Salls
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The... View Details
Keywords: by Sarah Jane Gilbert
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating... View Details
Keywords: by Martha Lagace
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional... View Details
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
It's very enduring about this puppy who is on a farm, and the puppy manages to dig under the fence every day and run over to the barn where the majestic Clydesdales are. He hangs out in the barn with the Clydesdales all day. He's eventually adopted by someone, and as... View Details