Publications

November 1998 (Revised August 1999)
Case

Mickey Maurer: IBJ Corp. and MyStar Communications

By: Paul W. Marshall and Jeremy Dann

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

April 1998 (Revised February 2001)
Case

CBS Evening News

By: Jeffrey F. Rayport

The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details

Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States

March 1998 (Revised August 1998)
Case

BSkyB

By: Debora L. Spar

In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details

Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain

winter 1997
Article

The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry

By: Willis Emmons and Robin A. Prager

Keywords: Markets; Ownership; Price; Service Delivery; Entertainment; Media and Broadcasting Industry

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

June 1994
Case

STAR TV (E)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

1998
Working Paper

Diversification and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Risk Management; Diversification; Television Entertainment; Media and Broadcasting Industry; United States

October 1977 (Revised May 1993)
Teaching Note

WJAC (B): Financing a Growing Organization, Teaching Note

By: Regina E. Herzlinger

Keywords: Corporate Finance; Media and Broadcasting Industry

fall 2001
Article

News Is Strategic in the Newspaper Business

By: Joseph L. Bower

Keywords: Strategy; Media; Media and Broadcasting Industry

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

Takafumi Horie, the thirty-three-year-old CEO of Livedoor, had become Japan's anti-establishment enfant terrible: rich, hard charging, willing to take big risks such as the ultimately failed attempt to acquire a controlling interest in Nippon View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on advertisements to support their... View Details

Keywords: Re: Multiple Faculty; Sports

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the British View Details

Keywords: by Rosabeth Moss Kanter

17 Aug 2016
Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used Facebook ads to sow discord among... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Media & Broadcasting

12 Oct 2017
Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Media & Broadcasting; Media & Broadcasting

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Media and Broadcasting Industry

March 2021
Supplement

Sky Deutschland Analysis: Results

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

April 2017
Teaching Note

Sesame Workshop: Bringing Big Bird Back to Health (Abridged)

By: Rosabeth Moss Kanter, Ryan Raffaelli, Ai-Ling Jamila Malone and Jonathan Cohen

Sesame Workshop was in the middle of a turnaround in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This Teaching Note helps instructors teach the abridged and full-length versions of... View Details

Keywords: Turnaround; NGO; Non-profit; Organization Alignment; Managing Change; Philanthropy; Media; Television; Reorganization; Talent; Innovation; Risk Aversion; Organizational Change and Adaptation; Change Management; Restructuring; Identity; Transformation; Media and Broadcasting Industry; Media and Broadcasting Industry