Broadcasting - Publications - Faculty & Research

19 Sep 2016
News

Thomas S. Murphy (MBA 1949)

growth, highlighted by the purchase of ABC, which included ESPN, in 1985. Under his leadership, Capital Cities grew from one small broadcasting station housed in a former convent to a multibillion dollar telecommunications conglomerate.... View Details

01 Mar 2011
News

Local Hero

legendary impresario Charlie Finley was having trouble finding a radio station to broadcast his struggling team’s games, the young entrepreneur made his pitch. “I called Mr. Finley ten days before Opening Day, and we negotiated at first... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

04 Sep 2019
News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details

01 Dec 2015
News

Snapping Up Voters

cell-phone screen. “One way that 2016 will be different from 2012 is campaigns and super PACs will devote more resources to content production for digital,” says Saliterman. While most digital-first politicos trash the passive nature of View Details

Keywords: Sasha Issenberg

01 Mar 2008
News

Centennial Goes YouTube

cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

04 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water

might be polluted. But 10 to 15 years ago, we began to test the water and became concerned that it might not be drinkable.” He now sees himself and his sisters as “stewards” of the historic acreage. Tim became even more worried last summer after seeing a Canadian View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued success in the global sports and... View Details

Keywords: Dina Gerdeman

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

approaches work? I think the answer will be a hybrid model, with different options for different viewers. What’s next in media? “The continued rise of on-demand consumption, as exemplified by the Netflixes and Spotifys of the world, which are already putting... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

01 Jun 2010
News

Booth Gardner’s Night at the Oscars

Several festivals are planning to screen the film, and HBO will broadcast it later this year. (Gardner’s auto-biography is also expected in bookstores this summer.) “It’s a slow haul,” says Gardner. “It’s controversial. But nobody has to... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For... View Details

Keywords: by Carmen Nobel; Advertising

03 Mar 2014
Research & Ideas

Facebook’s Future

organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us,... View Details

Keywords: by Mikolaj Piskorski

Profile

Willa Zhou

Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details

Keywords: Entertainment/Media; Tech

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

March 1982 (Revised August 1988)
Case

Duncan Field (A)

Duncan Field, having left employment in the cable television industry, is attempting to find and buy a cable system with a financial backer. Traces Duncan's career path preparing for this move, shows development of his financial backing, follows his search, and... View Details

Keywords: Entrepreneurship; Personal Development and Career; Media and Broadcasting Industry

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July 1972 (Revised September 1985)
Case

Saturday Evening Post (Revised)

Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details

Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States

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June 2024
Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin

Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details

Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia

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2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details