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Publications

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  • All HBS Web  (713)
    • News  (136)
    • Research  (491)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (372)

Show Results For

  • All HBS Web  (713)
    • News  (136)
    • Research  (491)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (372)
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India - Industry specific research

style="color:black">Media Ministry of Information and Broadcasting Includes decisions, regulations etc.... View Details
  • 24 Apr 2014
  • News

Climate change as must-see TV

already killing 150,000 people annually, according to the World Health Organization,” says Abbasi, executive producer of a nine-part, $17 million documentary series on the human impact of climate change called “Years of Living Dangerously.” The production, View Details
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
  • Profile

Willa Zhou

Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details
Keywords: Entertainment/Media; Tech
  • 24 Apr 2014
  • News

Advocating for all children with autism

Alison Tepper Singer (MBA 1993) was pursuing a successful career in broadcast journalism when her daughter Jodie was diagnosed with autism. Singer decided to do more than advocate for her own child. In 2005, she became CEO of Autism... View Details
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us,... View Details
Keywords: by Mikolaj Piskorski
  • 01 Dec 2009
  • News

Noted & Quoted

(Australian Broadcasting Corporation, September 24, 2009) “Some people become leaders no matter what their chosen path because their positive energy is so uplifting.” — Professor Rosabeth Moss Kanter, writing about “plain energy” as a... View Details
  • 01 Mar 2011
  • News

Local Hero

legendary impresario Charlie Finley was having trouble finding a radio station to broadcast his struggling team’s games, the young entrepreneur made his pitch. “I called Mr. Finley ten days before Opening Day, and we negotiated at first... View Details
Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Apr 2002
  • News

Pamela Thomas Graham on September 11

the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We... View Details
Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information
  • 01 Feb 1998
  • News

Running Up the Score

about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued success in the global sports and... View Details
Keywords: Dina Gerdeman
  • 04 Sep 2019
  • News

Advanced Statistics Are the New Foam Fingers

package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details
  • 01 Dec 2001
  • News

Film School

in school programs and real-world job skills," Seder observed. "It is meant to lure them into filmmaking. Kids discuss the films and have to think of a way that is real and mature to get out of bad situations." Since BPA was formed, more than five hundred youths... View Details
Keywords: Motion Picture and Sound Recording Industries; Information
  • 08 Feb 2022
  • Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting
  • 17 Jun 2019
  • Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting
  • 01 Jun 2000
  • News

Of Dugouts and Sweatshops

America's TV networks prepared to broadcast the inspector's decision, Reich met with a roomful of lawyers. They strongly advised Reich that overturning the decision would endanger his nascent relations with the inspectors. Reich... View Details
Keywords: Eileen K. McCluskey
  • 01 Apr 1999
  • News

A Random Sampling of HBS Graduates in the News

is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details
  • 19 Sep 2016
  • News

Thomas S. Murphy (MBA 1949)

growth, highlighted by the purchase of ABC, which included ESPN, in 1985. Under his leadership, Capital Cities grew from one small broadcasting station housed in a former convent to a multibillion dollar telecommunications conglomerate.... View Details
  • 01 Feb 1998
  • News

Touching All the Bases: Stephen A. Greyser

achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL, and MLB, as well as for the... View Details
Keywords: Marguerite Rigoglioso
  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details
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