Publications

2010
Book

Different: Escaping the Competitive Herd

By: Youngme Moon

Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details

Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition

August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

Teaching Interest

Founders' Dilemmas

Founders' Dilemmas examines the early, often difficult, decisions that have important long-term consequences for founders and their ventures. Potential consequences include losing control of their ventures, breaking up of the founding team due to tensions between... View Details

October 2022 (Revised September 2023)
Case

SolarWinds Confronts SUNBURST (A)

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

On December 12, 2020, SolarWinds learned that malware had been inserted in its software, potentially granting hackers access to thousands and thousands of its 300,000 customers. General Counsel Jason Bliss needed to orchestrate the company response without knowing how... View Details

Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Information Technology Industry; United States

February 2015 (Revised February 2016)
Case

CrossFit (A)

By: Shikhar Ghosh, Ali Huberlie and Christopher Payton

The case provides a sense of motivations of venture capital firms, the pivotal role that founders play, and explores the limits of founder-driven growth.
CrossFit (CF) describes the approach taken by its founder Greg Glassman in setting up one of the most... View Details

Keywords: Finance; Venture Capital; Strategy; Organizational Culture; Entrepreneurship; Franchise Ownership; Innovation and Invention; United States; North America

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of large systemic weaknesses in the market system, highlighted by the 2008 global financial... View Details

Keywords: by Maggie Starvish

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

25 Jan 2022
Research & Ideas

More Proof That Money Can Buy Happiness (or a Life with Less Stress)

Breaking the ‘shame spiral’ In another recent paper, Jachimowicz and colleagues found that people experiencing financial difficulties experience shame, which leads them to avoid dealing with their problems and often makes them worse. Such... View Details

Keywords: by Michael Blanding

10 Jan 2007
HBS Case

The Challenge of Managing National Security

the challenge of differentiating and integrating an organization—that is, breaking it into specialized parts yet getting the parts to work together. Cases about extreme circumstances force students to think outside their usual domains.... View Details

Keywords: by Garry Emmons; Service

02 Feb 2010
First Look

First Look: Feb. 2

Working PapersThe Mirroring Hypothesis: Theory, Evidence and Exceptions Authors:Lyra Colfer and Carliss Y. Baldwin Abstract The mirroring hypothesis asserts that the organizational patterns of a development project (e.g., communication links, geographic collocation,... View Details

Keywords: Martha Lagace

November 2015
Article

Why Organizations Don't Learn: Our Traditional Obsessions—Success, Taking Action, Fitting In, and Relying on Experts—Undermine Continuous Improvement

By: F. Gino and B. Staats

For any enterprise to be competitive, continuous learning and improvement are key—but not always easy to achieve. After a decade of research, the authors have concluded that four biases stand in the way: we focus too heavily on success, are too quick to act, try too... View Details

Keywords: Organizations; Learning

Register to Read

June 2011 (Revised October 2012)
Case

Patagonia Sur: For-Profit Land Conservation in Chile

By: Arthur I Segel, Nicolas Ibanez and Jay Verjee

Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for... View Details

Keywords: Business Model; Environmental Sustainability; Profit; Investment; For-Profit Firms; Entrepreneurship; Investment Return; Revenue; Risk and Uncertainty; Capital; SWOT Analysis; Real Estate Industry; Chile

09 Nov 2023
HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

not in our division.” Now, the key to breaking the tie between these misconceptions and the stigma lies in rigorous persistence and sequential focus. Do not attempt to solve all of these in one fell swoop. Choose one misconception, and... View Details

Keywords: by Kara Baskin; Health

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

very intense.” In the same way, managers should be in tune with whether employees are working too hard and should encourage them to take breaks to avoid burning out. 9. Play the long game. Sanders learned important life lessons from... View Details

Keywords: by Avery Forman; Sports

05 Jul 2006
Working Paper Summaries

Failing to Learn and Learning to Fail (Intelligently): How Great Organizations Put Failure to Work to Improve and Innovate

Keywords: by Mark D. Cannon & Amy C. Edmondson

April 2014
Article

Evil Genius? How Dishonesty Can Lead to Greater Creativity

By: F. Gino and S. Wiltermuth

We propose that dishonest and creative behavior have something in common: they both involve breaking rules. Because of this shared feature, creativity may lead to dishonesty (as shown in prior work), and dishonesty may lead to creativity (the hypothesis we tested in... View Details

Keywords: Moral Sensibility; Creativity; Attitudes

Read Now

21 Aug 2023
Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

breaks and to reallocate their time will keep a talent pipeline filled, instead of forcing good employees out of the work force entirely. “We need to allow highly ambitious professionals to have chapters of life that require reallocation... View Details

Keywords: by Kara Baskin

September 2021
Article

Shaking Things Up: Disruptive Events and Inequality

By: Letian Zhang

This paper develops a theory of how disruptive events could reduce racial and gender inequality in organizations. Despite pressure from regulators and advocates, racial and gender inequality in the workplace remains high. I theorize that because such inequality is... View Details

Keywords: Inequality; Equality and Inequality; Diversity; Race; Gender; Restructuring; Mergers and Acquisitions; Disruption