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Show Results For
- All HBS Web
(2,688)
- People (3)
- News (333)
- Research (1,884)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,252)
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- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
started reflecting. The first thing I was concerned about, where am I going to find a manager to replace him? This was a difficult department to find just anyone. And then I started wondering, was the problem really all him or could it be me as well? So I came up with... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional marketing activity. The course is organized around four themes: choosing a View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
military members wanted to connect with one another. At the time, there was no central place on the Internet for them to do so. Military.com was born. For Beck, the opportunity she saw stemmed from both her professional and her personal experiences. She loved business... View Details
- 19 Jul 2023
- News
How to Effectively Market Green Products
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented... View Details
- 01 Jun 2025
- News
Keeping the Faith
speakers for the day is Ann Fudge (MBA 1977), who retired as chairman and CEO of Young & Rubicam after a long and successful career in brand management at companies that include General Mills and Kraft General Foods. She recounts a career... View Details
- 01 Apr 1998
- News
Going For The Summit
their strategy in response to the unexpected influx of women to the Web - an audience estimated to reach seventy million by the year 2000. "Women tend to browse less randomly than men, don't like to compartmentalize home, work, and... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
- 29 Jan 2021
- News
Holding Business to Account
Photo courtesy Geeta Aiyer Photo courtesy Geeta Aiyer In the early 1990s, Geeta Aiyer (MBA 1985) was an analyst and portfolio manager at the United States Trust Company of Boston. Among her investments was Albertsons, a rapidly expanding... View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 01 Feb 1999
- News
New Releases
longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy.... View Details
Keywords: Nancy O. Perry
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Jun 1997
- News
Bruce Rauner (MBA '81) Endows New Professorship
we may identify exceptional talent in a particular industry," he continues, "set them up with equity in a new operation that's backed by our capital, and then let them go forth, make purchases, and grow." A pioneer in this long-term View Details
Keywords: James E. Aisner
- 02 Sep 2018
- News
Havana Rising
When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details
Keywords: Dan Morrell; photographed by Eve North