Brand Network - Publications - Faculty & Research

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied... View Details

Web

Online Business in Society Courses | HBS Online

impact and building their network of influence. Global Business Power and Influence for Positive Impact Sustainable Business Strategy What You Earn Certificate Boost your resume by completing an HBS Online course. Certificate of... View Details

25 Jun 2013
First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of technical systems and demonstrate... View Details

Keywords: Anna Secino

01 Aug 1998
News

High Honors

further investments in the newspaper, television, and radio realms, combining them all under the name Landmark in 1967. In 1982, amid considerable skepticism from industry experts, Batten created The Weather Channel, a 24-hour cable View Details

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

September 1992 (Revised March 1993)
Case

Empresas ICA and the Mexican Road Privatization Program

By: Willis M. Emmons III and Monica Brand

Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details

Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico

Citation

Find at Harvard

04 Sep 2019
News

Action Plan: A New ’Cue

sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details

Keywords: April White

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

from delayed activation and sluggish email (AT&T's responsibility as the exclusive network provider) to feature shortfalls began to dampen marketplace enthusiasm. The hype had brought forward demand from the Apple afficionistas who... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

Career Coach

Connie Walsh

team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details

Keywords: Consumer Products; Retail; Social Enterprise; Technology

01 Sep 2009
News

Make the Most of HBS Alumni Resources

about the degree you leave with and the incredible network you acquire through your association with HBS. But it can be much more than that. Your alumni status offers you a continuing relationship with the School and ongoing access to... View Details

Keywords: Educational Support Services; Educational Services

01 Jun 2007
News

Uncorked

an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details

Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services

Career Coach

Betsy Edwards

working with individuals on all aspects of the job search process and at every stage. She combines her years of coaching experience and industry expertise with her practical approach and extensive knowledge of HBS networks to help others... View Details

Keywords: Education; Fintech; Financial Services (All); Impact Investing; Financial Services (All); Government; Health Care; Social Enterprise

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

associate knowledge with editorials, professional and customer reviews, and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows, defeating any convenience advantage that category... View Details

Keywords: Re: Rajiv Lal; Retail

Profile

Juan Camargo

in both tech and aesthetics." TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the... View Details

Keywords: Manufacturing; Technology; Consumer Products

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

Citation

Find at Harvard

Career Coach

Nicole Ledoux

Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details

Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)

07 Jun 2019
Book

Are You a Digital Manager?

know it's getting harder. We all need to keep learning and adapting.” We asked Hill, the Wallace Brett Donham Professor of Business Administration, to discuss how managers can work faster, embrace digital transformation to cultivate collaboration within and beyond the... View Details

Keywords: by Martha Lagace

Career Coach

Matt Spielman

the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt had tenures at MTV View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details

Keywords: Retail

Publications