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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left... View Details
- 08 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Harley Munsell
smaller organizations increase their brand awareness on campus. All companies have their own timelines for recruiting and their own unique goals. As a Recruiting Relations Manager, I am here to offer guidance throughout the whole process... View Details
Keywords: Consulting
- Fast Answer
Turnarounds and Transformation
Resources for identifying companies in distress and analyzing their situations Examples & articles identified using Baker resources on specific turnarounds Restauraunt Brands International 2Q23 Take... Upside Top to Bottom; Multi-Year... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing... View Details
Keywords: by Staff
- 13 Jun 2016
- News
Brenda Bence (MBA 1991)
connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand management position at... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.”... View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Photo credit: Philadelphia 76ers; Merlin Entertainments Scott O’Neil (MBA 1998), former CEO of Harris Blitzer Sports & Entertainment, was recently named CEO of the UK-based theme park company Merlin Entertainments, the Wall Street Journal... View Details
- 21 May 2025
- Blog Post
Mentorship in Action: When an HBS Student Proposes a Project
never hosted an MBA before. Not every summer internship starts with a job posting. For Jessica Zukhovich (MBA 2024), her summer role with fashion brand Anine Bing began with inspiration—and a bold outreach. Founded in 2012, Anine Bing is... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Dimon, CEO of JP Morgan, whom he cited for his approach of “doing business in a first class way.” Dimon majored in psychology and economics at Tufts University and completed an MBA at the Harvard Business School. Darmody1 added other View Details
- 15 Dec 2024
- News
Editor's Letter
Launched in January 1925, it was an “experimentation in the work of maintaining contact between the School and alumni,” according to W.B. Donham, the School’s second dean. We didn’t take the challenge of disrupting a century-old brand... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Chicago in 1952. His biggest risk was putting me in charge of the New York office in 1981, when I was 27 years old. In five or six years, that office grew from 12 employees to 100. I didn’t know what I didn’t know. Part of what keeps me going is that my family View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
he was named CEO. Intent on having Samuel Adams perceived as a world-class product, Roper wants to move Boston Beer beyond its image as a local craft-brewer. “We’re already distancing ourselves from that,” he observed. “We need to take... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
girl. Maybe this was due to a language difference. “Kitty” doesn’t necessarily mean “cat” in Japanese. It’s a name like Katy or John. Lost in translation. A character needs to be a different creation from the animal that inspires it—when... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
allowing brand names to be so dominant in department stores is still an idea that should be reconsidered. Chadwick said that Bloomingdale's had reconsidered the concept—and was moving away from it. New... View Details
- Web
How Student-Proposed Internships Can Create Value - Recruiting
partnership. Read on for one student’s experience designing her own summer role with fashion brand Anine Bing—and how her proactive outreach turned into a strategic internship opportunity. Not every summer internship starts with a job... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
recruits the guest CEOs and serves as moderator for an evening of unscripted, entertaining dialogue about building and championing successful brands. “Our goal each year is to deliver the unexpected, and we do,“ says Gulko, co-host of the View Details
Keywords: Margie Kelley
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details