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Show Results For
- All HBS Web
(345)
- People (1)
- News (36)
- Research (262)
- Multimedia (2)
- Faculty Publications (86)
- 12 Aug 2008
- First Look
First Look: August 12, 2008
evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details
Keywords: Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
implications they have for the other brands (such as Clorox Bleach, 409, and Hidden Valley). The company has set aggressive financial targets in light of its upcoming centennial in 2013. Students need to View Details
Keywords: Sean Silverthorne
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology from a competitor. Rather, it’s... View Details
- 08 Jul 2014
- First Look
First Look: July 8
simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired... View Details
Keywords: Carmen Nobel
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance sheets facilitate simulations and... View Details
Keywords: Martha Lagace
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
advance research on teamwork in health care should consider using or adapting one of these instruments before creating a new one. Because instruments vary considerably in the behavioral processes and emergent states of teamwork that they capture, researchers must... View Details
Keywords: Carmen Nobel
- Web
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for a possible sale, as well as how the markets evaluate a public restaurant company and the factors that drive valuation. Franchising. How does it work? When does it make sense from both investment and View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
features a regime-switching short-rate model. We evaluate the out-of-sample performance of our model in terms of forecasting ability and coverage properties and find that it improves on the standard Diebold and Li model. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace
- 20 Sep 2011
- First Look
First Look: September 20
transparency over its state-contingent payoffs. The contractual nature of the put options in the benchmark portfolio allows us to evaluate appropriate required rates of return as a function of investor risk preferences and the underlying... View Details
Keywords: Sean Silverthorne
- 10 Apr 2007
- First Look
First Look: April 10, 2007
change in the composition of its board. Now the Medtronic directors must evaluate how the board has changed, how it will continue to change, and how it should prepare for the future. Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details
- 10 Mar 2015
- First Look
First Look: March 10
solely on the merits of its strategic value to Oasys. He was forced to evaluate the strategic benefit alongside the likelihood of actually closing a deal, the specific terms of each deal, and especially the speed with which a deal could... View Details
Keywords: Carmen Nobel
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity cost of time,” Luo says. Having... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details