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- Faculty Publications (81)
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- All HBS Web (395)
- Faculty Publications (81)
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
does a lot of work with brands to increase the focus on female athletes, and they had taken a strong stance on common sense gun laws both lobbying in Washington, D.C. and pulling guns from their stores,” Krantz explained. “I knew the... View Details
Keywords: Retail
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
approach to the “pitch or spec” dilemma by constructing a model that links this choice to writers’ past experience and their confidence level about this particular idea. The model also predicts the average quality of ideas offered for... View Details
- 22 May 2012
- First Look
First Look: May 22
companies? What would be the consequences of their choices on the brand and on the Group? Would they always be able to inject the Virgin culture and turn around companies? Purchase this... View Details
Keywords: Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
- 24 Jan 2012
- First Look
First Look: Jan. 24
feature-level entry choices. In addition, we contribute to work on dominant designs, going beyond characterizing a dominant design as a set of technological choices to understanding cognitive convergence on a standard set of demand-side... View Details
Keywords: Sean Silverthorne
- 04 May 2023
- Blog Post
Sustainability: Career Advice from HBS Career Coach Hillary Mann
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- Profile
Matt Thurmond
While his high school peers may have been mowing lawns or packing grocery bags, Matt Thurmond became a serial entrepreneur. "It was a choice between making $5.15 an hour or starting my own business," he says. As a teenager, Matt... View Details
- 07 Feb 2017
- First Look
First Look at New Research: February 7
Location Choices Through the Value Chain By: Alcácer, Juan, and Mercedes Delgado Abstract—We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically bounded, inter-firm linkages... View Details
Keywords: Sean Silverthorne
- 01 Apr 2001
- News
Beyond Accommodation
blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- 01 Dec 2008
- News
Alumni Books
This consciousness-raising book asks business students, who are usually risk-averse, to look at risk in a new way. It argues that choices they think are “safe” (lucrative jobs taken only for financial gain, service to others deferred... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to... View Details
Keywords: Martha Lagace
- 08 Sep 2016
- News
How We Make It Work
lateral career move. There are benefits to being a working parent, of course—not only for family income and personal fulfillment but also potentially for children’s choices as adults. Research by Kathleen McGinn, Cahners-Rabb Professor of... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
to extreme, alternative in a choice set. The term extremeness avoidance has been used to describe the reason underlying this phenomenon. In this research, we argue that extremeness avoidance behavior depends on assortment type, with... View Details
Keywords: Martha Lagace
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 07 Jul 2015
- First Look
First Look: July 7, 2015
new business should be implemented, particularly in terms of integration versus separation of a new business unit, choice of unit leader, and whether Amgen should partner with a third party to gain access to skills or resources. Purchase... View Details
Keywords: Sean Silverthorne