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- All HBS Web
(890)
- News (354)
- Research (449)
- Multimedia (28)
- Faculty Publications (68)
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- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
that enable them to predict new patterns for the future. ”We are in a new industrial revolution led by algorithms” We have all seen the process in action, whether it’s Amazon telling us we “may also like” to buy an Instant Pot... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
some very interesting things happening. For example, in electronics, manufacturers need to have Best Buy as a partner. If you are investing a billion dollars on the next Galaxy launch at Samsung, you don't... View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
mechanism." The basic concept is straightforward enough: A cap is set on carbon emissions. Companies can then buy and sell a limited number of emission permits, which allows them flexibility in their pollution levels, and at the same... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
expand internationally, we finally found our expansion domestically. When we merged with our competitor in Brazil, that was the best opportunity that we had," he said. In de Brito's view, international expansion "is good only if... View Details
Keywords: by Julie Jette
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Very often, that customer you would ultimately like to sell to is very reluctant to buy new, still-evolving products. So you have to get started with customers who have a desire for experimentation and who are not only willing but driven... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details
Keywords: by Lynda M. Applegate
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
world output and thus consumption and living standards. On the basis of a simple model with just two countries and two goods, he showed that every country—even one enjoying an absolute productivity advantage in both goods—would benefit from specializing in what it was... View Details
Keywords: Re: David A. Moss
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
argued. On the one hand it pays to be green; it is in a company's best interests to be environmentally proactive. On the other there's no need to be green; after all, we have governments to provide these essential public services. The... View Details
Keywords: by Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD,... View Details
Keywords: Martha Lagace
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media,... View Details
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
buy results and experiences, not services or products. That’s why IKEA’s leaders focus on the few things that produce results and experiences for the right customers. This requires another important piece of knowledge: Service starts with... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
might be interested in ex-post (i.e., once there). Thus, consumers coming to the supermarket to buy daily staples (say, bread and milk) might be induced to also get expensive chocolate if they have to walk past the corresponding aisle... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' provides the View Details
Keywords: by James Heskett
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
panel agreed. Ullas Naik, managing director of JAFCO Ventures, noticed a trend toward more open operating systems. "People aren't buying dedicated servers," he said. "They're buying... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Basis For Comparison When stores of strong retail competitors, such as Best Buy and Circuit City, are located side by side, "it's easier for customers to comparison-shop," says Strategic Edge's... View Details
Keywords: by David Stauffer