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- All HBS Web
(1,274)
- People (9)
- News (641)
- Research (412)
- Multimedia (1)
- Faculty Publications (35)
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- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
marketing allocation decisions. Many interesting and useful techniques have been developed over the past 20 years that might be brought to bear in addressing these problems, and we thought it would be great to step back and develop a... View Details
Keywords: by Sean Silverthorne
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
success, and the role of hormones in cheating. "Tell us what you think were the most significant trends, ideas, or management lessons from 2015." Also worth reading is our list of the year’s most popular articles from the archives, which date View Details
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
the US economy? A: The immediate direct impact on the real economy is measurable but modest. About 800,000 people are now taking unpaid days off, and they are generally people of middle- or upper-middle- class incomes, so they are spenders who will have to cut View Details
Keywords: by Jim Aisner
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
probabilities below present values," adding that failing to do so could lead to losses upwards of $1 trillion annually. "Most skeptics I have come across are not skeptical of global warming or climate change itself, but argue that we don't have data going far View Details
Keywords: by Carmen Nobel
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
couldn't get venture funding. There wasn't much available back then. Some ten years later, when I started Calyx & Corolla, the difference was phenomenal. And, of course, now there is even more venture capital available. Some of the... View Details
Keywords: by Susan Young
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
thrive? Bhaskar Chakravorti: Let me start with a replay of a conversation I had recently with Frederick, the person who runs the auto repair shop where I regularly take my 1998 and 2002 vintage cars. I asked him if he was experiencing a... View Details
Keywords: by Martha Lagace
- 07 Feb 2011
- Lessons from the Classroom
Creating the Founders’ Dilemmas Course
how to finance growth. Building The Team—finance And Founders In the second part of the course, students consider the questions they'll face after making the key choice not to run the company alone: Who should the cofounder(s) be? Is it a... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
HBS Working Knowledge recently celebrated its tenth birthday, and we mark the occasion by looking back and looking forward. We've asked HBS Dean Nitin Nohria and a number of faculty to both remark on what they view as the most significant... View Details
Keywords: by Sean Silverthorne
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
Unfortunately, most people—especially busy managers and executives—fall back on System 1 thinking during their negotiations. Reliance on intuition increases when a situation is complex and negotiators reach a state of cognitive overload.... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
but people will still refer to it as Boaty I say take the gift and run with it!” Frank D. did indeed run with it, suggesting that “The life boats could be Life Boaties. He (apparently referring to the gender... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
vision, guts, and a can-do spirit can transform weak institutions, invent wildly creative contraptions, build fantastic new markets, and conquer distant infidels. American men love the populist guy who stands against dominating institutions, fights for an alternative... View Details
Keywords: by Manda Salls
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle... View Details
Keywords: by Sean Silverthorne
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds they View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
occasional voters, donors, and taxpayers but as their customers. It's important for the major parties to give voters choices. With no incumbent candidate or heir apparent running in the current presidential primaries, the diversity of... View Details
Keywords: by Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
in its marketing. In the period since the Internet boom, there have been a large number of very conspicuous successes.—John A. Deighton Physical distribution of groceries in the United States is a marvel of logistics. It's amazingly efficient and it allows supermarkets... View Details
- 12 Oct 1999
- Research & Ideas
Paid for Success: Options for Compensating CEOs
When large public companies perform poorly, do the CEOs running them share the financial pain? That question, according to HBS associate professor Brian Hall, is not answered by looking at their salary and bonus but rather by a careful... View Details
Keywords: by Judith A. Ross
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
it's very, very hard to run a team-oriented process that addresses the type of decision making we've described," he added. What Software Lull? The software industry has been heavily over-invested in for the last few years, according... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
has its own logistical limitations. Running an fMRI scanner costs researchers up to $1,000 per hour, and studies often use 20-30 subjects, Karmarkar says. And while EEG lets subjects move around during testing, fMRI requires them to lie... View Details
- 04 Oct 2024
- In Practice
Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged
same method in your personal life Fortunately, the costs can be amortized by developing such habits in one’s personal life. The same bedrock postulates apply: pay “deep attention” to friends and family. And be judicious in allocating time while performing all the... View Details
Keywords: by Rachel Layne