B2B - Publications - Faculty & Research

15 Dec 2009
First Look

First Look: Dec. 15, 2009

for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology. Purchase this case:... View Details

Keywords: Martha Lagace

02 Sep 2018
News

Havana Rising

to move to Havana. The decision came in January 2017, when Gordon was working in a sales position at Castlight, a Bay Area B2B health care technology company. The couple had met while Gordon was working for the Clinton Foundation in... View Details

Keywords: Dan Morrell; photographed by Eve North

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

project received funding totaling over $1.2 million and were able to re-hire all 900 of their employees. JUNE 1 Arnel F. Almira, who is currently enrolled in OPM 54, is CEO of Alfa All Food Asia, a B2B distributor of imported fresh frozen... View Details

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2024 Q1Q2 3.0 Authentic Leader Development Organizational Behavior Robin Ely , Monique Burns Thompson Spring 2025 Q3Q4 3.0 Avoiding Startup Failure Entrepreneurial Management Lindsay Hyde Spring 2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits View Details

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