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Show Results For
- All HBS Web
(442)
- News (69)
- Research (214)
- Multimedia (1)
- Faculty Publications (179)
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and... View Details
Keywords: by Carmen Nobel
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- 11 Apr 2019
- Blog Post
Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."
Columbus, Georgia. “I love the aviation industry,” says Jackson. “It inspires a childlike sense of wonder. As a kid, I used to look up at the airplanes zooming across the sky, and wonder, ‘How is that... View Details
Keywords: Manufacturing
- 01 Jun 2004
- News
The Sky’s the Limit
Flying has it all — science, freedom, beauty, and adventure,” says Robert A. Hamilton (MBA 1985), by way of quoting Charles Lindbergh. “I wholeheartedly agree.” These days, Hamilton is getting huge doses of those four elements at Seattle... View Details
- May 2019
- Case
Elon Musk's Big Bets Update, 2019
By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
- 06 Jul 2010
- Research & Ideas
Renewable Energy: Winds at Our Back?
off Massachusetts' coastline is the subject of HBS professor Richard Vietor's case study "Cape Wind: Offshore Wind Energy in the USA." The case highlights the challenges and opportunities that face green businesses as they attempt to... View Details
- Research Summary
Overview
By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
traditionally used for absorption in the aerospace and healthcare fields. The insert is a small adhesive square that can fit into any shoe but has more odor-absorbing surface area than a tennis court.... View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
Trumka, President, AFL-CIO; and Michael Ward (HBS MBA '76), CEO, CSX. From government, the participant list included Charles Bolden, NASA Administrator; Anthony Foxx, US Secretary of Transportation; Jane Garvey, former head of the Federal... View Details
- July 1996 (Revised June 2001)
- Case
Atlantic Corporation-Abridged
By: Thomas R. Piper
A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details
Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry
Piper, Thomas R. "Atlantic Corporation-Abridged." Harvard Business School Case 297-015, July 1996. (Revised June 2001.)
- Portrait Project
Ryan Flamerich
dream to work in aviation come true, and, by November 2020, I landed my dream summer internship. Four months later, I got fired before I even started. COVID-19 left countless unemployed, and my journey... View Details
- June 2012
- Article
Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History
By: Michel Anteby and Virag Molnar
Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details
Anteby, Michel, and Virag Molnar. "Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History." Academy of Management Journal 55, no. 3 (June 2012): 515–540.
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 06 Feb 2023
- Blog Post
Meet the Black Investment Club
aerospace industry where she led highly technical teams at The Boeing Company developing disruptive technologies to usher in the future of mobility and responsible innovation. The major focus of her work was... View Details
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
help demystify the frustrating experience and could, if adopted, result in improvements to the US air traffic control system. Fearing's interest in improving performance extends to how a large governmental organization like the Federal... View Details
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
substantially between 2006, when AWS was introduced, and 2010, especially for those firms that could most take advantage of cloud services. For the control group of companies in industries such as aerospace... View Details
- Profile
Andrew Pratt
What’s the one thing you’re most excited about learning at HBS? In my previous life, I worked on making spacecraft and satellites – aerospace has always been a passion of mine. When I came to Harvard, I... View Details
Keywords: Manufacturing/Energy
- 21 Aug 2017
- Blog Post
From Germany to HBS
that after high school I decided to work for a non-profit organization in Indonesia, attend university in London and Singapore, and eventually join the Boston Consulting Group where I did projects across... View Details
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
nearly all corporations ceased offering defined benefit plans in favor of "defined contribution" packages such as 401(k) plans—in which employees contribute a set amount from their paychecks that would be individually invested for their retirement. “More... View Details
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.