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    • All HBS Web  (1,226)
      • Faculty Publications  (281)

      Assembling Value ChainRemove Assembling Value Chain →

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      • June 2001
      • Teaching Note

      Role of Intermediaries in Supply Chains TN

      By: Ananth Raman
      Describes the role of intermediaries in the Coordinating and Managing Supply Chains elective course at HBS. Contrary to many observers' predictions, intermediaries have continued to survive and even grow. This module examines the ways in which intermediaries can add... View Details
      Keywords: Cost of Capital; Cost Management; Labor; Supply Chain Management; Motivation and Incentives
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      Raman, Ananth. "Role of Intermediaries in Supply Chains TN." Harvard Business School Teaching Note 601-151, June 2001.
      • 2001
      • Working Paper

      Contextuality Within Activity Systems

      By: Michael E. Porter and Nicolaj Siggelkow
      Research on the interactions among activities in firms and the extent to which these interactions help create and sustain competitive advantage has rapidly expanded in recent years. In this research, the two most common approaches have been the complementarity... View Details
      Keywords: Value Chain; Strategy; Competitive Strategy
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      Porter, Michael E., and Nicolaj Siggelkow. "Contextuality Within Activity Systems." Harvard Business School Working Paper, No. 01-053, March 2001.
      • December 2000
      • Case

      Friona Industries, L.P.

      By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
      As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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      Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
      • October 2000 (Revised December 2002)
      • Background Note

      Note on Customer Management

      By: Das Narayandas
      Describes a process for managing customers for profit. View Details
      Keywords: Customer Relationship Management; Customer Value and Value Chain; Value
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      Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 501-044, October 2000. (Revised December 2002.)
      • August 2000 (Revised February 2003)
      • Case

      Borders Group, Inc.

      By: Zeynep Ton and Ananth Raman
      Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
      Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
      • February 2000 (Revised November 2002)
      • Case

      QuickenInsurance: The Race to Click and Close (A)

      By: Lynda M. Applegate
      ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
      Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
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      Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)
      • November 1999 (Revised June 2002)
      • Case

      Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The

      By: Malcolm S. Salter
      Ever since General Motors (GM) announced in February 1997 its intention to divest Delphi Automotive Systems--its upstream parts manufacturing operations--Wall Street had called for further unbundling, and various stakeholders competed for their claim of value... View Details
      Keywords: Valuation; Supply Chain; Vertical Integration; Corporate Strategy; Corporate Governance; Auto Industry; United States
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      Salter, Malcolm S. "Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The." Harvard Business School Case 800-196, November 1999. (Revised June 2002.)
      • August 1999 (Revised January 2002)
      • Case

      Brita Products Company, The

      By: John A. Deighton
      Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
      Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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      Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
      • March 1999 (Revised April 1999)
      • Case

      Environmental Risk Management at Chevron Corporation

      By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
      Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
      Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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      Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
      • February 1999 (Revised May 2002)
      • Teaching Note

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain TN

      By: Lynda M. Applegate
      Teaching Note for (9-398-068). View Details
      Keywords: Technology Industry; Arizona
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      Applegate, Lynda M. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain TN." Harvard Business School Teaching Note 399-115, February 1999. (Revised May 2002.)
      • June 1998 (Revised January 2000)
      • Case

      Egghead.com

      By: Jeffrey F. Rayport
      Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
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      Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
      • April 1998
      • Teaching Note

      Managing Customers for Profits (TN)

      By: Das Narayandas
      Teaching Note for (8249) and (8257). View Details
      Keywords: Customer Value and Value Chain; Profit; Customer Relationship Management
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      Narayandas, Das. "Managing Customers for Profits (TN)." Harvard Business School Teaching Note 598-072, April 1998.
      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • January 1997
      • Background Note

      Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

      By: Benson P. Shapiro
      Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
      Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
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      Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
      • August 1996 (Revised May 1997)
      • Case

      Delta & Pine Land: Measuring the Value of Transgenic Cotton

      By: Ray A. Goldberg and Charlotte A. Tasker
      Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
      Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
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      Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
      • July 1996
      • Case

      Williams-Sonoma, Inc.--1990

      By: Nancy F. Koehn and Michael Dearing
      Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
      Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
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      Koehn, Nancy F., and Michael Dearing. "Williams-Sonoma, Inc.--1990." Harvard Business School Case 797-019, July 1996.
      • November–December 1995
      • Article

      Exploiting the Virtual Value Chain

      By: Jeffrey F. Rayport and J. J. Sviokla
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      Rayport, Jeffrey F., and J. J. Sviokla. "Exploiting the Virtual Value Chain." Harvard Business Review 73, no. 6 (November–December 1995): 75–85.
      • October 1995
      • Teaching Note

      Procter & Gamble: Improving Consumer Value Through Process Design TN

      By: F. Warren McFarlan
      Teaching Note for (9-195-126). View Details
      Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry
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      McFarlan, F. Warren. "Procter & Gamble: Improving Consumer Value Through Process Design TN." Harvard Business School Teaching Note 396-083, October 1995.
      • May 1995 (Revised March 1996)
      • Case

      ToyWorld, Inc.: Information Technology Planning

      By: Lynda M. Applegate
      ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details
      Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry
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      Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
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