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  • All HBS Web  (771)
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    • News  (311)
    • Research  (382)
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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

“In social media, seconds count,” Avery says. “If a company doesn’t respond in real time, other consumers will pile on and it spirals out of control.” If a company has a positive reputation, customers will often defend a brand that’s feeling social media heat. A... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
  • 10 Nov 2015
  • Op-Ed

Authentic Leadership Rediscovered

getting honest feedback from their colleagues are essential elements of becoming authentic leaders. That’s what Starbucks’ Howard Schultz did in coping with the severe challenges of his youth. It is also what made the difference for Steve Jobs when he returned to View Details
Keywords: by Bill George
  • Teaching Interest

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

precision plus craft. The more precise one is, if it’s handmade, this demonstrates excellent craftsmanship. But if you compare it to a quartz-battery-powered watch or Apple Watch, it’s 30 times less accurate. So, you have the use with a... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

importance of allocating resources in such a way that they match the strategy, starting with tales of woe from giants like Unilever and Apple and segueing into stories of friends whose marriages fell apart due to neglect. "Watch where... View Details
Keywords: by Carmen Nobel
  • 05 Jun 2009
  • What Do You Think?

What Does Slower Economic Growth Really Mean?

it isn't. That is like saying that all apples are just that, apples." A rich discussion centered around a proposition raised by Colin Moore that more "stable" or "sustainable" forms of growth, for example food... View Details
Keywords: by Jim Heskett; Financial Services; Construction; Real Estate
  • 29 Sep 2021
  • Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

projects over time, you should gain some sense of how fast the complexity is increasing. Pad your timelines aggressively to account for the larger number of things that are going to go wrong.” "Before a high-stakes product launch, Apple... View Details
Keywords: by Rachel Layne
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

strong-arm suppliers and competitors As long as Amazon, Facebook, Google and Apple operate transparently and legally, I don’t think we need to worry. The speed with which innovation occurs and expands will almost certainly see competitors... View Details
Keywords: by James Heskett; Technology; Web Services
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

and free cash flow. The emphasis on cash helps explain how firms have changed their supply chains and how working capital has become a significant financial benefit to major firms ranging from Apple to Walmart. Similarly, emphasizing cash... View Details
Keywords: by Dina Gerdeman
  • 16 Dec 2019
  • Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

Hanna is an associate editor of the HBS Alumni Bulletin. [Image: Zzvet] Related Reading Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech Women Pay a Higher Career Price in Today's Always-On Work Culture How Gender... View Details
Keywords: by Julia Hanna
  • 15 Oct 2001
  • Research & Ideas

What You Don’t Know About Making Decisions

Alternatively, the group may designate "intellectual watchdogs" who are assigned the task of scrutinizing the process for unchecked assumptions and challenging them on the spot. Well-Defined Criteria. Without crisp, clear goals, it's easy to fall into the... View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

the fall of such companies as DEC, Kodak, Nokia, Wang, and more recently Sears. "People often forget that when Apple launched the iPhone it was already a $24 billion corporation. " I am a huge fan of Schumpeter and I’ve been... View Details
Keywords: by Martha Lagace
  • 11 Oct 2006
  • What Do You Think?

How Do We Respond to the “Dependency Ratio” Dilemma?

value by the fortunate few." As Cass Apple put it, "It is simply a matter of morality." Bob Fitzpatrick said, "This situation is nothing more than an extension of our 'Teflon' culture." At the national level,... View Details
Keywords: by Jim Heskett
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

society, it’s not my problem.’ It is your problem as a leader. You need to take steps to make sure you're contributing to solutions rather than to problems.” You Might Also Like: How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels Gender Bias Complaints... View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

define in the report) versus average departmental performance, using aggregate financial and personnel metrics. Apples And Oranges, Or Armani Vs. Wal-mart The notion of measuring the performance of an internal support service organization... View Details
Keywords: by Robert S. Kaplan; Service
  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 08 Feb 2010
  • HBS Case

Looking Behind Google’s Stand in China

have been almost universal in their unwillingness to publicly support Google. Their view is that Google has needlessly upset the apple cart for everybody else. For many of these multinationals, China is or will soon be their second most... View Details
Keywords: by Sean Silverthorne; Technology
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

these two the world's most powerful computer companies. By the early 1990s, Apple was the only major survivor of the pre-IBM producers that had its own proprietary operating systems. Although the Japanese missed out on the personal... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
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