Publications

Publications

Filter Results: (1,966) Arrow Down
Filter Results: (1,966) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 13 of 1,966 Results →

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • September 2000 (Revised September 2005)
    • Case

    New Beetle, The

    By: Rajiv Lal and Nilanjana R. Pal
    Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
    Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
    Related
    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
    • September 2006 (Revised August 2007)
    • Background Note

    The History of Credit Agencies in the United States

    By: F. Warren McFarlan and Tracy Manty
    Provides a brief background on the history of credit agencies in the United States. Focuses on the mature process of data collection on an American consumer and how credit agencies share the information to determine proper credit risk and worthiness of a consumer. The... View Details
    Keywords: Credit; United States
    Related
    • August 1992 (Revised June 1993)
    • Case

    Compania de Telefonos de Chile

    By: W. Carl Kester, Enrique Ostale and Charles McHugh La Follette
    The newly privatized Chilean telephone company, Compania de Telefonos de Chile (CTC) must raise substantial new funds externally in order to finance its expansion program. This task is complicated by Chile's small, illiquid capital markets and the skeptical view of... View Details
    Keywords: Capital Markets; Financing and Loans; Managerial Roles; Privatization; Expansion; Telecommunications Industry; South America; Chile
    Related
    • 2014
    • Report

    Bridge the Gap: Rebuilding America's Middle Skills

    By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young
    The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details
    Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States
    Related
    • November 2011 (Revised April 2016)
    • Case

    Coco Chanel: Creating Fashion for the Modern Woman (A)

    By: Mukti Khaire and Kerry Herman
    Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details
    Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe
    Related

      Leslie K. John

      Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry

        David A. Moss

        David Moss is the Paul Whiton Cherington Professor at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit. He earned his B.A. from Cornell University and his Ph.D. from Yale.  In 1992-1993, he served as a... View Details

        Keywords: banking; credit card; federal government; financial services; health care; insurance industry; state government

          Katherine B. Coffman

          Katherine Coffman is the Piramal Associate Professor of Business Administration in the Negotiations, Organizations & Markets unit. Before joining HBS, she was an assistant professor of economics at The Ohio State University and a visiting assistant professor of... View Details

          • November 2007 (Revised April 2008)
          • Case

          Russian Standard

          By: Rohit Deshpande and Seth Schulman
          In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details
          Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States
          Related
          • August 2001 (Revised October 2005)
          • Case

          Sony AIBO: The World's First Entertainment Robot

          By: Youngme E. Moon
          The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
          Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States
          Related

            Jill J. Avery

            Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

            Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
            • 13 Feb 2017
            • Working Paper Summaries

            Diversity in Innovation

            Keywords: by Paul A. Gompers and Sophie Q. Wang; Financial Services; Education
            • 12 Aug 2020
            • News

            Why Investors Often Lose When They Sue Their Financial Adviser

            • March 1998 (Revised December 1999)
            • Case

            Bronner Slosberg Humphrey

            By: David E. Bell and Donald M Leavitt
            Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
            Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
            Related
            • October 1986 (Revised November 1988)
            • Case

            B-W Footwear

            By: David B. Yoffie
            As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
            Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
            Related
            • May 1996 (Revised July 1998)
            • Case

            Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)

            By: V. Kasturi Rangan, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai and Sarayu Srinivasan
            A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details
            Keywords: Change Management; Forecasting and Prediction; Private Sector; Cross-Cultural and Cross-Border Issues; Emerging Markets; Market Entry and Exit; Agreements and Arrangements; Private Ownership; Projects; Energy Industry; India; United States
            Related

              Adi Sunderam

              Adi Sunderam is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 2 in... View Details

              Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry
              • 05 Jul 2006
              • Working Paper Summaries

              Reinventing Savings Bonds

              Keywords: by Peter Tufano & Daniel Schneider; Financial Services