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  • All HBS Web  (401)
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  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

airlines to adopt the recommendations of the Task Force for Climate-related Financial Disclosures. Despite operating as a smaller player in an industry dominated by few legacy competitors, JetBlue leadership... View Details
Keywords: Dina Gerdeman
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in the View Details
Keywords: by Sean Silverthorne; Retail
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details
Keywords: by Sean Silverthorne; Technology
  • 23 Jan 2012
  • Research & Ideas

Break Your Addiction to Service Heroes

management reports: green for things that are going well, yellow for areas that are OK, and red for places that are falling behind. The obvious reaction is to say, "Get better at the reds." That's fine, unless the presence of the reds is what's fueling the... View Details
Keywords: by Deborah Blagg; Service
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 10 Jan 2007
  • HBS Case

The Challenge of Managing National Security

story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one View Details
Keywords: by Garry Emmons; Service
  • 30 Mar 2010
  • First Look

First Look: March 30

foreign capital may encourage entrepreneurship. We find that entrepreneurial activity is higher in industries that have a large share of foreign firms in vertically linked industries. Second, we find that entrepreneurial activity in View Details
Keywords: Sean Silverthorne
  • 08 Jan 2007
  • Research & Ideas

Who Rises to Power in American Business?

the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly... View Details
Keywords: by Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the View Details
Keywords: Sean Silverthorne
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock market was in the tank. It is not at all surprising that the venture capital... View Details
Keywords: by Susan Young
  • 07 Feb 2012
  • First Look

First Look: February 7

new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 21 Jul 2009
  • First Look

First Look: July 21

for making CBA more effective, rather than eliminating CBA as a decision-making tool. Download the paper: http://www.hbs.edu/research/pdf/10-001.pdf Reputation and Competition: Evidence from the Credit Rating Industry (revised) Authors:Bo... View Details
Keywords: Martha Lagace
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

globalized world. During the late nineteenth century both countries flourished as major exporters of commodities to the industrialized nations in North America and Europe. Argentina did so well that it became one of the richest countries... View Details
Keywords: by Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

industries like software. “Industry is not destiny.” Take the airline business, for example, which, over its history, has an accumulated net loss in the billions—a classic B-school example of a structurally... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 17 May 2016
  • First Look

May 17, 2016

industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Publisher's link: View Details
Keywords: Sean Silverthorne
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