Publications

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (A), The

Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry... View Details

Keywords: Competitive Advantage; Industry Structures; Air Transportation Industry; United States

November 1984 (Revised November 1987)
Case

American Airlines (A)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

January 2016 (Revised December 2024)
Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry

October 2014 (Revised October 2014)
Case

Valuation Ratios in the Airline Industry, 2013

By: Paul M. Healy and Penelope Rossano

Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details

Keywords: Airline Industry; Multiples; Valuation; Accounting; Air Transportation Industry

November 1994 (Revised October 1995)
Case

Canadian Airlines: Reservations About Its Future (A)

By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall

Keywords: Information Technology; Air Transportation Industry; Canada

October 1992
Teaching Note

Frontier Airlines, Inc. (A) and (B) TN

By: Lynda M. Applegate

Teaching Note for (9-184-041) and (9-186-191). View Details

Keywords: Air Transportation Industry

September 2010 (Revised December 2011)
Case

Southwest Airlines One ReportTM

By: Robert G. Eccles, Beiting Cheng and Susan Thyne

In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details

Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States

January 2009 (Revised June 2009)
Supplement

Distribution at American Airlines (B)

By: Benjamin Edelman

Supplements the (A) case. View Details

Keywords: Distribution; Air Transportation Industry

November 2008
Case

Malaysia Airlines (A)

In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details

Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia

October 2008 (Revised January 2010)
Case

Airbus A380—Turbulence Ahead

By: Ananth Raman, William Schmidt and Vishal Gaur

Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details

Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry

2009
Book

Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership

By: Anthony J. Mayo, Nitin Nohria and Mark Rennella

'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details

Keywords: Business Model; Entrepreneurship; Leadership Development; Managerial Roles; Supply and Industry; Industry Growth; Air Transportation Industry

March 2008 (Revised August 2023)
Case

Vueling Airlines

By: Paul A. Gompers and Kristin A. Perry

Keywords: Air Transportation Industry

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

January 2007 (Revised August 2007)
Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu

The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas

September 2006 (Revised September 2007)
Supplement

Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Competition; Cooperation; Decisions; Air Transportation Industry

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States