Publications

October 2013 (Revised February 2019)
Case

Chobani: Growing a Live and Active Culture (Abridged)

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Manufacturing Industry; United States; Canada; Australia

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

EU Commission President Juncker sees “the wind [ ] back in Europe's sails.” Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55046 Harvard Business School Case 518-034 International Institute of Tropical Agriculture... View Details

Keywords: Dina Gerdeman

June 2013 (Revised January 2016)
Case

Château Margaux: Launching the Third Wine

By: Elie Ofek and Eric E. Vogt

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

March 2001 (Revised June 2001)
Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook

A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details

Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe

Find at Harvard

November 2015 (Revised October 2017)
Case

Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra

This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details

Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia

March 2012 (Revised October 2012)
Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details

Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

durations, and dispatch it as electricity on demand. Cal's role prior to HBS was an Aerospace Industry Application Engineer at Mathworks. Aditya Desai (MBA 2022, Section J), Summer Internship: MBA Summer... View Details

July 2013
Case

B. Zaitz & Sons Co. Farmland Investing

By: Andre F. Perold

In April 2013, Ben Zaitz was looking down at an expanse of agricultural land as his plane flew over the Midwest. He would soon arrive in northern Minnesota to meet with farmers regarding land he had recently purchased there. The vast tracts of row-crop acreage below... View Details

Keywords: Plant-Based Agribusiness; Investment; Market Participation; Business Strategy; Financial Services Industry; Financial Services Industry; Minnesota; Latin America; Africa; United States; Europe

01 Dec 2022
News

Educating, Connecting, and Mobilizing Around Climate Change

third in three years addressing climate and sustainability topics that faculty and the BEI have developed. BUSINESS AS A FORCE FOR GOOD IN SOCIETY READ MORE STORIES BUSINESS AS A FORCE FOR GOOD IN SOCIETY... View Details

Keywords: Jennifer Gillespie

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

term scale and scope. Though tractors are now used in nearly every agricultural field operation and in the production of nearly all crops, they first developed with much more... View Details

Keywords: Carmen Nobel

July 2011
Teaching Note

Asian Agri and the Future of Palm Oil (TN)

By: David E. Bell and Natalie Kindred

Teaching Note for 511015. View Details

Keywords: Agriculture and Agribusiness Industry; Indonesia; Malaysia

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

competitiveness in the face of the territorial extent of the United States and its ability to integrate a dynamic industrial sector with ample raw material supplies, View Details

Keywords: Carmen Nobel

Forest L. Reinhardt

Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

Keywords: agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness

December 2017 (Revised March 2018)
Case

Kellogg Company/eighteen94 capital

By: David Bell, Damien McLoughlin and Natalie Kindred

With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

for firms from industrialized economies and negative effects for firms in other emerging economies, which are less export-intensive and more import-intensive. Motivated by... View Details

Keywords: Sean Silverthorne

01 Jun 2017
News

Alumni and Faculty Books for June 2017

aimed at promoting spatially defined agribusiness/agro-industrial investments and strengthening agribusiness and agro-industrial competitiveness. It analyzes five... View Details

January 2025
Technical Note

U.S. and Global Agriculture: The Next Four Years

By: Forest Reinhardt, Sarah Dankens and Natalie Kindred

Keywords: Food and Beverage Industry; Food and Beverage Industry; United States

March 2001 (Revised June 2001)
Case

Identifying and Realizing Investments in Eastern Europe (B)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook

Supplements the (A) case. A rewritten version of an earlier case. View Details

Keywords: Agriculture and Agribusiness Industry; Europe