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Publications

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  • All HBS Web  (681)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (231)

Show Results For

  • All HBS Web  (681)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (231)
← Page 13 of 681 Results →
  • Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Advertising Industry; Advertising Industry; United States
  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

at some of the social media missteps brands have taken over the past decade–and the lessons we’ve learned from them. Prioritizing technology over substance Maybe it’s because the medium seems so ephemeral, but digital brand managers are... View Details
Keywords: by Dina Gerdeman; Advertising; Advertising
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

interactions, Frost and Norton are also exploring the social implications of people seeking relationships online and the possibility for technology to influence the initial tone and trajectory of relationships. One obstacle they noticed... View Details
Keywords: by Martha Lagace; Publishing
  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
  • Web

Privacy Notice | About

uses cookies and similar technologies, including pixels, or transparent GIF files, log files, scripts, web beacons, and other similar tools, to help manage online advertising and for other purposes set forth in this Privacy Notice. Some... View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial expressions to reveal... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

majority owner, and Life Technologies (Life), a major manufacturer of sequencing equipment and services, was a minority owner. By the end of the year the CEO of Claritas Genomics, Dr. Patrice Milos, had to put Claritas in a position to... View Details
Keywords: Sean Silverthorne

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
    • November 2019 (Revised September 2022)
    • Case

    TripAdvisor: An Itinerary for Growth

    By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
    In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
    Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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    Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
    • March 2011 (Revised December 2012)
    • Case

    Demand Media

    By: John Deighton and Leora Kornfeld
    Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
    Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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    Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
    • 09 Dec 2002
    • Research & Ideas

    Unilever—A Case Study

    animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and advertising and market research.... View Details
    Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
    • March 1996 (Revised November 1997)
    • Case

    Dewar's (C): Exploring New Media Opportunities

    By: Alvin J. Silk and Lisa Klein Pearo
    Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
    Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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    Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
    • 21 Nov 2022
    • Research & Ideas

    Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

    $100 for the item, plus shipping, plus taxes. Now, the bill [for the first installment] says $25. You say, ‘OK, now I'm going to buy it for sure.’” Consumers spend more with BNPL BPNL credit burst onto the market within the past several years, View Details
    Keywords: by Rachel Layne; Technology; Technology; Technology
    • 29 Apr 2013
    • Working Paper Summaries

    Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search

    Keywords: by Benjamin G. Edelman & Zhenyu Lai; Technology; Technology
    • 11 Dec 2023
    • Research & Ideas

    Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

    Is it still possible to build a career that is both morally satisfying and materially rewarding? To do well by doing good? Professionals and executives in a range of fields grapple with this question as rapid technological change and... View Details
    Keywords: by Scott Van Voorhis
    • 2024
    • Book

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    By: Steve Kaczynski and Scott Duke Kominers
    We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

    NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
    Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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    Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
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