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  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

users are the opposite; they are looking for variety and willing to pay extra for it. "Many recreational users come in from out-of-state and enjoy the novelty of the shopping experience—and the cost structure goes up if you offer a... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to negotiate are often used to... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

informal organizational networks; and during periods of credit expansion. Overall, we provide novel evidence of non-agency related costs in the use of soft information in credit decisions. Download working paper:... View Details
Keywords: Dina Gerdeman
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an View Details
Keywords: Martha Lagace
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

order to smooth earnings (Graham, Harvey and Rajgopal, 2005). We estimate that marketing actions can be used to boost quarterly net income by up to 20% depending on the depth of promotion. But there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 15 Apr 2014
  • First Look

First Look: April 15

likely to be associated with a significant impact on regulatory relations. Finally, bribery cases where the main perpetrator is dismissed are less likely to be associated with a significant impact on firm competitiveness. These results shed light on the View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

mutually agreed-upon transfers with compensation and are located within the task network. Placing a transaction in a particular location in turn requires work to define, count (or measure), and pay for the transacted objects. The costs of... View Details
Keywords: Martha Lagace
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

wrong answer unless one takes into account the different ways in which firms compete (that is, their business strategy). Because macro-level shocks reverberate differently at the firm level depending on whether a firm has a cost structure... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

to do in the past. Consumers need to think beyond just the monthly cost of their premiums and consider the trade-offs involved in their decisions, especially the risks and constraints of high deductibles and narrow network plans. From... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • September 2005 (Revised March 2007)
  • Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
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  • 07 Feb 2012
  • First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

up to the point where the benefit of the marginal project is just equal to the cost. Because labor is a key input to innovation when the opportunity cost of time is lower, such as during school breaks or time off from work, we find that... View Details
Keywords: Dina Gerdeman
  • 08 Jul 2014
  • First Look

First Look: July 8

patents nor copyright to protect its technology. The company even allows its designers to use its software when they do independent work. The case encourages a discussion of the role of intellectual property rights in safeguarding technology and know-how. By... View Details
Keywords: Carmen Nobel
  • 06 Mar 2012
  • First Look

First Look: March 6

residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could promote the health and... View Details
Keywords: Sean Silverthorne
  • March 2025 (Revised April 2025)
  • Case

Dominion Voting Systems v. Fox News

By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
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  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494   Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

within the task network and serve to separate one set of tasks from another. Placing a transaction in a particular location in turn requires work to define, count (or measure), and pay for the transacted objects. The costs of this work... View Details
Keywords: Martha Lagace

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