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  • Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

Dennison to mechanize the production of watches, a technique recently applied to firearms. Dennison, an artisan watchmaker underemployed throughout the crisis years, calculated that interchangeable parts could dramatically reduce the high labor View Details
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

was largely a formality. The CEO saw it differently. He felt that the company's advertising had become stale and that a makeover should start right away—and this would most likely mean hiring a new agency. He put the marketing campaign on... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 01 Jun 2013
  • News

Five Bright Ideas

European Computer Driving License, a basic requirement for any IT job in Europe, which otherwise can cost as much as $500 per course.) English language, computer skills, and business management curricula are especially popular. Explains... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day... View Details
Keywords: by Manda Mahoney
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
  • 08 Oct 2013
  • First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494   Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2012
  • News

HBS Welcomes Eleven Alumni Startups

northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with customer acquisition... View Details
Keywords: Bulletin Staff; Alumni New Venture Contest
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

investing in projects that earn more than their cost of capital; increasing profits from existing capital investments; reducing assets in activities that earn less than the cost of capital; and reducing the... View Details
Keywords: by Michael Blanding
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
Keywords: Re: Multiple Faculty; Sports
  • 08 Jun 2010
  • First Look

First Look: June 8

Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details
Keywords: Martha Lagace
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Hisano cites companies such as Wells, Richardson & Co. and Heller & Merz Company, which introduced dedicated dyes for butter coloring in the late 1870s. Synthetic dyes decreased the cost of coloring butter significantly. H.... View Details
Keywords: by Carmen Nobel
  • 06 Apr 2010
  • First Look

First Look: April 6

were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 15 May 2007
  • First Look

First Look: May 15, 2007

of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that... View Details
Keywords: by Staff