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- All HBS Web
(1,975)
- News (326)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 01 Oct 2002
- News
Faculty Research Symposium
times lower. The nurse manager, described by nurses as “an authority, not a coworker,“ expressed the belief that mistakes should be learning experiences, but also noted that “people are nervous about being called into the principal's office“ to talk about them. “People... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
successful?” “One of the big things in recruitment is figuring out how to attract employees who reflect the people we are trying to serve. For instance, one of our core areas is criminal justice. Today, one in four Americans has a criminal record, so when we View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes credit (or blame) for MTV’s being... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Swing by Swing is a disruptive technology platform for golf—we provide tools to engage golfers and a platform for golf courses and advertisers to connect with these golfers. Swing by Swing has registered 1 million users and generated 2011... View Details
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
- 30 Apr 2021
- News
Revealing the Rules
rules—is reaching out through various channels and learning about opportunities before they’re even announced. The truth is that many of those opportunities may never be advertised because they wind up being assigned behind closed doors.... View Details
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,... View Details
Keywords: Garry Emmons
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
some HBS classes, including those in which edu.com was developed as a business plan. After moving back home to launch his company, Adam didn't look far for his first partner. "I was doing some consulting work and considering opportunities in View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
levels. Khan came to the United States from Pakistan when she was 17. She earned her undergraduate degree at Stanford University and became the youngest chief of staff to the CEO of a mobile advertising startup before going into venture... View Details
- 01 Sep 2008
- News
Where Are They Now?
he also spearheaded the effort to open the School’s MBA Program to women. “Marty was a terrific teacher,” recalls HBS professor emeritus Stephen A. Greyser, a former MBA student of Marshall’s and his successor in teaching the Advertising... View Details
- 01 Dec 1999
- News
Pearson Hunt
advertising - and returned to my academic work after 1946. (Now an emeritus professor at HBS, Pearson Hunt is enjoying an active retirement from his home in Cambridge.) View Details
Keywords: Pearson Hunt
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 01 Dec 2006
- News
Rowing Upstream
What could better symbolize high-level business performance than an eight-oared crew team rowing in perfect unison, their boat powered by a selfless collaboration of strength, skill, and shared purpose? It’s no wonder that advertisers... View Details