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Show Results For
- All HBS Web
(1,360)
- People (2)
- News (403)
- Research (442)
- Events (2)
- Multimedia (31)
- Faculty Publications (237)
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- Research Summary
Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations
It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
French manufacturing technology. The company has played a major role in America’s history. It sold gun powder during the 1812 war and dynamite to aid in the construction of canals and early roads. It pioneered the M-Form, or... View Details
- 12 May 2021
- Book
The Hard Truth About Being a CEO
subordinates, just by virtue of the hierarchy of organizations,” says Fubini, who led McKinsey’s Boston office for 10 years and also co-founded a global unit within the firm that aided mergers of some of the world’s top companies. To help... View Details
Keywords: by Michael Blanding
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study consumer behavior outside the lab." Ngwe's... View Details
- 15 Nov 2022
- Book
Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work
deciders. When more people are involved in making a decision, actions tend to be more ethical. In contrast, focusing narrowly on one’s own group—an employer, family, a church—can result in tunnel vision that aids one group at the expense... View Details
Keywords: by Pamela Reynolds
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
part in community service projects to aid areas of the city still recovering from Hurricane Katrina, partners participated in team-building events that reviewed the company's guiding principles and reminded them of their central role in... View Details
- 24 Oct 2012
- Working Paper Summaries
Diasporas and Outsourcing: Evidence from oDesk and India
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
policies with exclusions. Thanks, but no thanks to bailouts Our panelists expressed frustration with government aid programs, such as the US CARES Act and its Paycheck Protection Program (PPP) enacted in late March. Although designed to... View Details
- 09 Apr 2014
- Working Paper Summaries
Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis
- 20 Sep 2011
- Working Paper Summaries
Sovereigns, Upstream Capital Flows and Global Imbalances
- October 2007
- Article
The Influence of Financial Statement Recognition and Analyst Coverage on the Market's Valuation of R&D Capital
By: Michael D. Kimbrough
Statement of Financial Accounting Standards 141 (SFAS No. 141)'s requirement that an acquirer in a business combination estimate the fair value of the target's separately identifiable assets and liabilities (including research and development capital) provides a rare... View Details
- 22 Aug 2005
- Research & Ideas
Restoring a Global Economy, 1950–1980
industries. Europe and Japan had to spend the immediate postwar decade undergoing extensive reconstruction, heavily dependent on official aid from the United States, yet over time Europe and Japan closed the technological and productivity... View Details
Keywords: by Geoffrey Jones
- 21 Mar 2019
- HBS Case
The Ferrari Way
car on the market, but the best combination of the two, which makes us the most thrilling. Our concept of performance includes pleasure.” While other sports car manufacturers try to make their cars as light as possible to aid... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
academics from different fields frame research questions in a way that will lead to an integrative theory of change. Such a theory would clarify the trade-offs between different approaches to change and would aid in defining choices and... View Details
Keywords: by Michael Beer & Nitin Nohria
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
“headphones,” with suggested refinements like “noise-cancelling headphones,” aided by images and text. Farronato wrote the paper with Lu Fang and Zhe Yuan of Zhejiang University; Yanyou Chen of the University of Toronto; and Yitong Wang,... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
or install lights. In this, canal employees were greatly aided by the peculiar place the canal held in America's national mythology. Conservatives who would have been horrified at employee capture of other public enterprises such as, say,... View Details
- Research Summary
The Panama Canal
The Big Ditch is the first quantitative economic history of the Panama Canal and its effect on Panama, the United States, and the world economy. It makes three general arguments. First, that the Panama Canal was very important to... View Details
- 20 Jan 2014
- Research & Ideas
Language Wars Divide Global Companies
and employee reactions. Managers must prepare for the communications challenges brought on by a new lingua franca system and watch for coping aids used by employees to avoid embarrassment, such as not attending meetings. Create a safe... View Details
Keywords: by Kim Girard