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Show Results For
- All HBS Web
(1,424)
- News (523)
- Research (588)
- Events (29)
- Multimedia (78)
- Faculty Publications (550)
- Forthcoming
- Article
Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment
By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- August 2021 (Revised November 2024)
- Case
Intenseye: Powering Workplace Health and Safety with AI (A)
By: Michael W. Toffel and Youssef Abdel Aal
Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details
Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Manufacturing Industry; Distribution Industry; Turkey; Middle East; United States
Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI (A)." Harvard Business School Case 622-037, August 2021. (Revised November 2024.)
- April 2022
- Article
AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care
By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details
Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning
Stern, Ariel Dora, Avi Goldfarb, Timo Minssen, and W. Nicholson Price II. "AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care." NEJM Catalyst Innovations in Care Delivery 3, no. 4 (April 2022).
- 08 Oct 2024
- News
Can an AI Chatbot Be Your Friend?
- March 2025 (Revised May 2025)
- Case
NEAR Protocol: Self-Sovereignty in the Age of AI
By: Shikhar Ghosh, Liang Wu and Mahesh Ramakrishnan
Ghosh, Shikhar, Liang Wu, and Mahesh Ramakrishnan. "NEAR Protocol: Self-Sovereignty in the Age of AI." Harvard Business School Case 825-115, March 2025. (Revised May 2025.)
- November 2024
- Supplement
Hugging Face (B): Growing AI and the Platform
By: Shane Greenstein, Nicole Zelazko and Kerry Herman
This supplement to the A case includes Hugging Face’s developments from May 2022 through October 2024. View Details
Greenstein, Shane, Nicole Zelazko, and Kerry Herman. "Hugging Face (B): Growing AI and the Platform." Harvard Business School Supplement 625-075, November 2024.
- 29 Jan 2019
- Podcast
IBM: View from the cutting edge of AI
If you ask her about emerging technologies, Sophie Vandebroek – VP of Emerging Technology Partnerships at IBM – can tell you firsthand how the pace of change is moving faster and faster. From AI to blockchain, Bill talks with Sophie about how businesses are harnessing... View Details
- 27 Apr 2025
- News
AI Can Help You Find Product-Market Fit Faster
- 11 Jul 2024
- News
Corporate Directors Weigh AI Ethics at First-Of-Its-Kind Forum
- 23 Sep 2020
- Podcast
How brain games and AI can improve HR
Can neuroscience and AI improve on traditional approaches to hiring and evaluating workers? Pymetrics’ co-founder and CEO, Frida Polli, argues that the combination is necessary to overcome inherently biased human judgement and to bring empirical rigor to the task of... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI applications toward specific,... View Details
Keywords: by Rocio Wu
- February 6, 2024
- Article
Find the AI Approach That Fits the Problem You’re Trying to Solve
By: George Westerman, Sam Ransbotham and Chiara Farronato
AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details
Keywords: Technology Adoption; AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science
Westerman, George, Sam Ransbotham, and Chiara Farronato. "Find the AI Approach That Fits the Problem You’re Trying to Solve." Harvard Business Review Digital Articles (February 6, 2024).
- 12 PM – 1 PM EDT, 11 Sep 2024
- Webinars: Career
ChatGPT for Job-Seekers: The Right Way to Use AI to Accelerate Your Search
ChatGPT feels like a miracle for job-seekers - instant resumes, cover letters, and more. What could be better? But theres a dark side to using AI in the job search: It can actually hurt your chances if you use it the wrong way. So join OpenAIs first education partner... View Details
- Web
Generative AI for Business Leaders - Course Catalog
HBS Course Catalog Generative AI for Business Leaders Course Number 1301 Professor Suraj Srinivasan Spring; Q4; 1.5 credits Project Course Overview Generative AI (GenAI) stands at the forefront of a... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
- 22 Nov 2023
- News
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
- Web
Digital Marketing & AI Workshop - Course Catalog
HBS Course Catalog Digital Marketing & AI Workshop Course Number 1995 Lecturer Jacob Cook Fall; Q1; 1.5 credits 14 sessions Overview This hands-on EC course covers the fundamentals of modern digital marketing, including driving traffic,... View Details
- 12 Mar 2025
- Podcast
Cal Newport on slow productivity and next-wave AI
Joe Fuller welcomes back the Georgetown computer scientist and leading observer of knowledge work, who reprises his argument against busyness as the default mode. Also, cracking the productivity code, parsing AI's potential, and better work-life balance. View Details