＂Jobs To Be Done - Publications - Faculty & Research

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

you to raise money, and that would be a big deal." In modern terms, you can observe the same phenomenon in the basement programmer who designs open-source software as a calling card or the blogger who... View Details

Keywords: by Michael Blanding

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because... View Details

Keywords: by Dina Gerdeman

25 Apr 2016
Blog Post

Attending HBS to Grow the Family Business

be able to internalize what you are learning that much better (and get some real work done while you’re at school!). What’s your favorite HBS memory? If my husband is reading... View Details

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Apple's experience with the iPhone teach us in this regard? A: Apple has been masterful in recognizing that a lot of innovation in regard to potential applications for the iPhone and iTouch could and should View Details

Keywords: by Sean Silverthorne; Technology

01 Apr 1996
News

Wake-Up Call: Farewell to the American Dream?

more instability and risk. Such a climate can, in turn, reduce the investment — especially in long-term, risk-inherent areas such as R&D; — that is necessary for rapid, long-run growth. So what, finally, can be View Details

13 Mar 2019
Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

recommended a spot on the show to take their one-time class project to the national stage. The same way HBS served as a setting for their venture's launch, they filmed their video application for Shark Tank... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

25 May 2023
Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

your organization to be inclusive of varying backgrounds and perspectives in your interview process. For example, in her article for HBR, Nilofer Merchant recommends, “Instead of asking, ‘Have you View Details

Keywords: All Industries

23 Mar 2011
Research & Ideas

China’s 60-Year Road from Revolution to World Power

a national system of higher education, and new sets of civil and criminal codes were all established during the reforms of the late Qing and Republican eras. Much of this would be swept away, quickly and almost casually, by the new... View Details

Keywords: by William C. Kirby

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

transforming how work is done and how people are paid for it. This heightened tension between moral and material goals may be nowhere as intense as it is in journalism, a field with strong ethical... View Details

Keywords: by Scott Van Voorhis

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

(like 2008) but a depression (like the 1930s.) Accordingly, we must be prepared to act in ways we’ve never done before. Second, just as doctors in overburdened hospitals, we... View Details

Keywords: by Danielle Kost

18 Sep 2019
News

Buffett Protégé Britt Cool to Start Own Firm

Journal. “Anything I’ve assigned her she’s done a first-class job on.” As for her new firm, Britt Cool told the paper that there will be similarities to Berkshire Hathaway in... View Details

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

Obtaining an image from the Internet is as easy as right-clicking and downloading. We’ve all done it—or, ahem, know someone who has. We rarely think about who created these images or whether we have the rights View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

serious leaders are men and women who are animated by a big, honorable mission, who get things done to achieve that mission, who demonstrate consistent emotional awareness as they do this, who motivate... View Details

Keywords: by Christina Pazzanese

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 Dec 2022
News

Case Study: Your Call Is Important to Us

the next decade, so I guess if you want to blame the system, blame me! The problem may be more nuanced. In 1984, I met with a senior manager at AT&T who said they had done... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

05 May 2003
Research & Ideas

What It Takes to Restore Trust in Business

American business are plainly visible for the whole world to see, Mills warned. Repairing the infrastructure is critically important to restore trust in American business, and tinkering with the rulebook is... View Details

Keywords: by Martha Lagace; Financial Services

06 Dec 2004
What Do You Think?

Why Do Managers Fail to Act on Their Predictions?

prepare don't come true. What can be done about this challenge? Maree Conway has one prescription: "...organizations have no mainstream way of thinking about the future of their organization, and then... View Details

Keywords: by James Heskett

31 Jan 2018
Research & Ideas

American Idle: Workers Spend Too Much Time Waiting for Something to Do

completed, need not detract from productivity if it’s done right,” Amabile says. For managers concerned that offering such activities might lead to distraction or procrastination, they can View Details