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Show Results For
- All HBS Web
(4,944)
- People (5)
- News (1,129)
- Research (2,916)
- Events (54)
- Multimedia (67)
- Faculty Publications (1,629)
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
when the ratio of government debt to total debt is higher; and ii) by firms with stronger balance sheets. Our theory provides a new perspective on the apparent ability of firms to exploit bond-market return predictability with their... View Details
Keywords: Martha Lagace
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
along partisan lines, from overhauling the US corporate tax to punishing companies who choose to move elsewhere. On July 22, 2014, Mihir A. Desai, Miuzho Financial Group Professor of Finance at Harvard Business School, testified before... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
(Editor's Note. Carl Icahn is in the news again. On Monday, SEC filings revealed the militant investor has sold his entire stake in eBay, after successfully pushing the company to spin off its PayPal operation. Harvard Business School... View Details
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
- 06 Mar 2020
- Working Paper Summaries
Consumer Protection in an Online World: An Analysis of Occupational Licensing
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
ensure that its highest variance SKUs have plenty of finished goods on hand — say nine times the expected weekly demand for those SKUs. Following that inventory policy, the other two groups of SKUs in that... View Details
- 19 Nov 2013
- First Look
First Look: November 19
Publications August 2013 American Economic Journal: Macroeconomics Accounting for Crises By: Nagar, Venky, and Gwen Yu Abstract—We provide one of the first empirical evidence consistent with recent macro global-game crisis models, which... View Details
Keywords: Sean Silverthorne
- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
and New Year’s, and why I always had to bring back a bunch of gifts for family after travelling. Over the years, however, I have become less focused on differentiating the Filipino experience from the AAPI experience and, instead, have... View Details
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
has a historic opportunity to recast itself, to meet the enormous impending demand for the new type of vehicles that a petroleum-deficient world will require. The dream machine that built America can once again help shape its future.... View Details
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage and uploading capabilities demanded by the new services. Now it’s commonplace; we take it for... View Details
Keywords: by James Heskett
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- 10 Jul 2000
- Research & Ideas
The State of the Markets
High on every agenda as well, of course, is the use and impact of technology, and that was the focus of a Global Alumni Conference session hosted by HBS professor Richard Nolan. Titled "Technology and the Future of the Financial... View Details
Keywords: by James E. Aisner
- Article
Motivated Inferences of Price and Quality in Healthcare Decisions
By: Emily Prinsloo, Kate Barasz and Peter A. Ubel
Policy makers have increasingly advocated for healthcare price transparency, whereby prices are made salient before services are rendered. While such policies may empower consumers, they also bring price to the forefront of healthcare choices as never before, with yet... View Details
Keywords: Healthcare; Price Transparency; Health Care and Treatment; Price; Quality; Perception; Consumer Behavior; Decisions; Insurance
Prinsloo, Emily, Kate Barasz, and Peter A. Ubel. "Motivated Inferences of Price and Quality in Healthcare Decisions." Special Issue on Healthcare and Medical Decision Making edited by Dipankar Chakravarti, Jian Ni, Meng Zhu. Journal of the Association for Consumer Research 7, no. 2 (April 2022): 186–197.
- November 2006 (Revised February 2007)
- Case
Microsoft Xbox: Changing the Game?
By: Andrei Hagiu
In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details
Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas
Hagiu, Andrei. "Microsoft Xbox: Changing the Game?" Harvard Business School Case 707-501, November 2006. (Revised February 2007.)
- March 1996 (Revised February 2006)
- Case
Arborite
Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details
McGahan, Anita M. "Arborite." Harvard Business School Case 796-146, March 1996. (Revised February 2006.)