Systems - Publications - Faculty & Research

Zhongming Jiang

Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details

September 2012
Other Article

An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism

By: Michaela Driver and Michael E. Porter

In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details

Keywords: Strategy; Economic Systems; Social Entrepreneurship; Transformation

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Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

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Research Summary

Political Economy of Business Development

In an ongoing research stream, Professor Fabbe is studying the political economy of business development in fragile societies. Her newest project in this research stream explores the opportunities for complementarities and joint ventures between Syrian and Turkish... View Details

October 18, 2024
Article

Why Workplace Well-Being Programs Don’t Achieve Better Outcomes

By: Jazz Croft, Acacia Parks and Ashley Whillans

By 2026, global corporate spending on wellness programs is set to top $94.6 billion, yet anticipated improvements in well-being are not being realized, and, in fact, mental health needs are continuing to rise around the world. Drawing on a large body of recent... View Details

Keywords: Organizational Culture; Employees; Well-being

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2011
Teaching Note

China Merchants Bank in Transition (TN)

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China

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18 Jun 2015
News

Should companies eliminate audits?

10 Oct 2009
News

Making the 'public option' a simple one

13 Dec 2022
Video

Santa Claus Debates Whether to Outsource Toy Production

23 Feb 2024
Video

Rethinking Diversity, Equity, and Inclusion: Moving Beyond the Business Case Approach

Deep Purpose

Deep Purpose argues that a revolutionary approach to business does exist, one that delivers game-changing results for both companies and society alike: the serious and deep pursuit of purpose. In this practical book, Gulati... View Details

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The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

total capitalization of $1.4 billion, inspired the Wall Street Journal to write of its “uneasiness over the magnitude of the affair.” 2 Through its combined subsidiaries, U.S. Steel’s integrated system held control over the mines and... View Details

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Measure Outcomes & Cost ... Measure Outcomes & Cost for Every Patient Measurement of outcomes and... View Details

Web

Behavioral Finance & Financial Stability

Stephen’s other research here . More Info Sizing up Corporate Restructuring in the COVID Crisis By: Robin Greenwood , Benjamin Iverson & David Thesmar NOV 2020 In the wake of the COVID-19 pandemic, the financial and legal system will need... View Details

2010
Working Paper

Peronist Beliefs and Interventionist Policies

By: Rafael Di Tella and Juan Dubra

We study the logic of Peronist interventionist polices and the beliefs that support them. Instead of a comprehensive approach, we focus on three elements. First, we study beliefs and values about the economic system present in Peron's speeches during the period... View Details

Keywords: History; Economic Systems; Values and Beliefs; Policy; Business and Government Relations; Argentina

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12 Apr 2022
Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details

Keywords: by Avery Forman

29 Nov 2016
Working Paper Summaries

Fiscal Risk and the Portfolio of Government Programs

Keywords: by Samuel G. Hanson, David S. Scharfstein, and Adi Sunderam

Research Summary

Personal Data in Marketing

By: John A. Deighton

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

September 2024 (Revised October 2024)
Case

Anker Innovations (A)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Consumer Products Industry

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