Publications

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August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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April 2013
Teaching Note

Konys, Inc. (TN)

By: Deishin Lee and Tunay Tunca

This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details

Keywords: Contracts; Option Contract; Uncertainty; Sourcing; Supplier Relationship; Supply Chain

11 Jun 2022
News

Most Billionaires Don’t Think Employees Will Stay Fully Remote, Forbes Survey Shows

August 2022 (Revised March 2023)
Technical Note

Real Estate iBuying

By: Michael Luca, Jesse M. Shapiro and Julia Kelley

This note provides an overview of real estate iBuying, or instant buying, a business model that involves buying homes and then reselling them at a profit. Introduced in the mid-2010s, iBuying streamlined the process of selling a home by offering instant, all-cash... View Details

Keywords: iBuying; Profit; Business Model; Technological Innovation; Real Estate Industry

19 Oct 2010
News

More for-profit firms now involved in open-source

Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details

2016
Chapter

Forward Guidance in the Yield Curve: Short Rates versus Bond Supply

By: Robin Greenwood, Samuel Gregory Hanson and Dimitri Vayanos

We present a model of the yield curve in which the central bank can provide market participants with forward guidance on both future short rates and on future Quantitative Easing (QE) operations, which affect bond supply. Forward guidance on short rates works through... View Details

Keywords: Central Banking; Financial Markets

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October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation... View Details

Program

Real Estate Management Program

immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger... View Details

Keywords: Real Estate; Real Estate

April 2002
Case

Contingent Workforce Planning at Motorola, Inc.

Details the rationale for and design of a unique organizational response by Motorola to the challenges of contingent staffing at its semiconductor facility in Austin, Texas. The new outsourcing strategy is built on principles of supply chain management and business... View Details

Keywords: Selection and Staffing; Semiconductor Industry; Texas

07 Jul 2015
First Look

First Look: July 7, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49331 Working Papers The Business Model: Nature and Benefits By: Casadesus-Masanell, Ramon, and John Heilbron Abstract—This paper considers the nature of the business View Details

Keywords: Sean Silverthorne

March 2019
Case

Investing in the Future: Corning Inc. and the Alternative School for Math and Science

By: Derek van Bever and Miho Kubagawa

In early 2017, Kim Frock (MBA 1987), founder and administrative head of school for the Alternative School for Math and Science (ASMS) in Corning, New York, is beginning to think through the issue of leadership succession at the school. Founded in close partnership with... View Details

Keywords: Middle School Education; Leadership; Management Succession; Partners and Partnerships; Business and Community Relations

February 2009 (Revised May 2010)
Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi

In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France

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08 Mar 2021
Video

A message to men on International Women’s Day

Using AI to Adjust Your Marketing and Sales in a Volatile World

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

Research Summary

Is Deposit Insurance a Good Idea, and if so, Who Should Pay for it?

Joint work with Alan Morrison, Saïd Business School, Oxford.

Deposit insurance schemes are becoming increasingly popular around the world and yet there is little understanding... View Details

May 2014
Article

Representative Evidence on Lying Costs

By: Johannes Abeler, Anke Becker and Armin Falk

A central assumption in economics is that people misreport their private information if this is to their material benefit. Several recent models depart from this assumption and posit that some people do not lie or at least do not lie maximally. These models invoke many... View Details

Keywords: Private Information; Lying Costs; Tax Morale; Representative Experiment; Information; Microeconomics; Taxation; Behavior