Marketing Plans - Publications - Faculty & Research

08 Sep 2016
News

How We Make It Work

plan for: The HBS survey found that 83 percent of alumnae expected to successfully combine their jobs and their personal lives, while only 47 percent said their expectations matched with the reality; 86 percent of men had expectations of... View Details

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

Web

Program Policies - HBS Online

Credential of Digitial Innovation and Strategy, participants must complete the following requirements: Successfully complete Leading in the Digital World. Earn a Certificate of Completion in Design Thinking and Innovation, Winning with Digital Platforms, and Digital... View Details

01 Oct 2002
News

Dean Clark on Leadership, Educational Priorities, and Funding the Future

development of community standards and a system of accountability for students, faculty, and staff. We also have launched a distinguished speaker series and have plans under way for additional workshops and panels. Like IT, I would like... View Details

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

Immelt had spent his second year at HBS reflecting on his career path, and he decided that he was more interested in being an operator than an investor, accepting a position with a lower salary at GE. Jeff Immelt (MBA 1982) Jeff Immelt (MBA 1982) His initial View Details

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Think About Limits? To achieve multifaceted, lasting success in a world of moving targets, it is not enough to soberly reject celebrity as the only leadership style. You have to understand the baseline assumptions behind celebrity, and how deeply they undermine the way... View Details

Keywords: by Laura Nash & Howard Stevenson

16 Jul 2013
First Look

First Look: July 16

clear; 4) Taking the wrong approach to performance assessment. Milestones relevant to each stage of an initiative's development should be established, and key assumptions in the business plan should be linked to the financial forecast; 5)... View Details

Keywords: Anna Secino

13 Oct 2015
First Look

October 13, 2015

contribution is tax-deductible in the contribution year, but both principal and investment earnings are taxed upon withdrawal. Using administrative data from 11 companies that added a Roth contribution option to their existing 401(k) plan... View Details

23 Sep 2008
First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software development projects. Consistent with... View Details

Keywords: Martha Lagace

01 Dec 2013
News

Curing Health Care

Blackley (MBA 2007), Frank Williams (MBA 1995), and Harvard alumnus Tom Peterson with the backing of the UPMC Health Plan and The Advisory Board, a global research, technology, and consulting firm founded by David Bradley (MBA 1977). "It... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

06 Dec 2021
News

New Wave

timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

bearers of bad news is mitigated when recipients are made aware of the benevolence of the messenger’s motives. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55611 March 2019 Enterprise & Society Oral History and the Business History of Emerging... View Details

Keywords: Dina Gerdeman

01 Feb 1998
News

Women at the Top

Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details

Keywords: Marguerite Rigoglioso and Susan Young

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details

Keywords: Carmen Nobel

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

1980s, under the leadership of Roger Smith, GM tried to transform itself into the "21st Century Corporation." 74 The plan was to revamp all of the assembly plants and replace workers with robots and other forms of... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

01 Sep 2018
News

September 2018 Alumni and Faculty Books

traditional ways of getting work done, and organizations where “lines and boxes” still define how people are managed. As work and organizations have become more fluid and business strategy is no longer about planning years ahead but about... View Details

05 May 2023
News

Fail Better

it's a lesson learned, it gives me something to take on the journey. So I can't say that there's anything that I would consider like a colossal professional failure. When I think about business failures, when I was at Viacom, I had the opportunity to help create a... View Details

01 Mar 2006
News

The Little Ice-Cream Company That Could

ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

02 Mar 2010
First Look

First Look: March 2

due to partial family ownership and a consolidating market for industrial gases. Aiming to make Messer Griesheim a more attractive potential acquisition, Messer Griesheim management had drawn up a restructuring View Details