Marketing Effectiveness - Publications - Faculty & Research

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

market through a thicket of government regulations. Beyond diversity, note the authors, the group also has to be encouraged to develop several creative options to a problem that has been clearly framed by a leader who has carefully... View Details

Keywords: by Laurie Joan Aron

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

organizations as being focused on tangible hard metrics like profit or market capitalization. But for-profits also do a lot of organizational capacity-building work. Venture capital investments are very much about building the... View Details

Keywords: by Julia Hanna

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

participants understand how to orient their businesses in increasingly dynamic markets and provides strategies to help them recognize and respond to threats in the marketplace. Simons and Professor Michael Tushman share the topic of... View Details

Keywords: by Julia Hanna; Education

19 Dec 2012
Research & Ideas

How to be Extremely Productive

the meeting starts, it's a signal that the person in charge hasn't laid the groundwork for a productive use of time. There should be adequate time in advance for everyone to prepare for a thoughtful discussion. All meetings should have an View Details

Keywords: by Deborah Blagg

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

"boundaries" that form when organizations grow that present the "potential for clashes and struggle." Bob Brown attributed it to "risk aversion combined with lack of vision, drive, and prescience for the market in... View Details

Keywords: by Jim Heskett

19 Sep 2024
Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

Remote work is giving companies new opportunities to tap additional markets and talent pools. However, a global workforce also brings a challenge: As some employees are getting up in the morning, others are winding down their workday.... View Details

Keywords: by Michael Blanding

09 Dec 2008
First Look

First Look: December 9, 2008

supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details

Keywords: Martha Lagace

21 Jul 2009
First Look

First Look: July 21

the paper: http://www.hbs.edu/research/pdf/10-002.pdf Culture Clash: The Costs and Benefits of Homogeneity Author:Eric Van den Steen Abstract This paper develops an economic theory of the costs and benefits of corporate culture—in the sense of shared beliefs and... View Details

Keywords: Martha Lagace

19 Jun 2012
First Look

First Look: June 19

The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability and morale. Has flattening delivered on its promise to push decisions downward?... View Details

Keywords: Sean Silverthorne

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

effective bond between the interviewer and the manager, which sometimes led to answers that were both thoughtful and entertaining. (Responding to a question about staff retention, for instance, one manager said, "I spend most of my... View Details

Keywords: by Carmen Nobel

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

the collective expectations of market participants. We are already in a very different moment in history compared to the middle of the 1990s. What most fascinated me was how much the content of financial orthodoxy had shifted during the... View Details

Keywords: by Ann Cullen

13 Jul 2015
Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

that when given the choice to brag or to humblebrag, it's better to straight-out brag. "When people first join Twitter, one of the first things they notice is that a lot of people humblebrag," says Francesca Gino, a professor in the Negotiation, Organizations &... View Details

Keywords: by Carmen Nobel

25 Mar 2013
Research & Ideas

How Chapter 11 Saved the US Economy

financing, new lenders are given priority in the capital structure. This is a critical incentive because it spurs banks and other creditors to lend to companies in Chapter 11 by giving them senior status, effectively letting them stand in... View Details

Keywords: by Kim Girard; Financial Services

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

realm. The idea is this: There is a market logic, which has rational economic calculations, and an artistic logic where one is doing something for self-expression. So how do you blend those two worlds? Noma does it by charging a high... View Details

Keywords: by Michael Blanding; Food & Beverage

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

communication has been elusive. That's too bad, because people have been anticipating profound effects from the ability to collaborate in real time at a distance for a long time. One of our favorite examples of this is described in a... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

U.K., have adopted a hybrid approach known as the Private Finance Initiative (PFI), also known as "public-private partnerships" (PPP). Under this approach, private firms build and operate the infrastructure while the host government bears many of the residual... View Details

Keywords: by Ann Cullen; Financial Services

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

asking, is this the right business model? But there are no answers. The market and technology are constantly changing," Riesenfeld remarks. Important Sounding Board The biotech industry presents similar challenges in a space littered with... View Details