Marketing Effectiveness - Publications - Faculty & Research

13 Mar 2007
First Look

First Look: March 13, 2007

Enterprise Capital Markets Harvard Business School Case 307-078 Seeking to impact global poverty and philanthropy, eBay founder Pierre Omidyar donates $100 million to Tufts University for a trust restricted to investment in microfinance.... View Details

Keywords: Martha Lagace

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

idea with Harvard Business School Dean Nitin Nohria. Nohria remembered that he and his HBS colleague, Rakesh Khurana, had noticed a similar effect in CEO data—that some chief executives had two distinct halves to their careers, a... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Profile

Jeff Bussgang

Even a quick glance at Jeff Bussgang’s resume reveals a deep commitment to entrepreneurial innovation. After playing a leading role at Open Market, an Internet commerce software firm that grew to $100 million in revenues and a successful IPO in 1996, Jeff cofounded... View Details

06 Nov 2019
Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

and pushing much of the natural world to the brink of extinction.) It’s much more useful to think of fixing climate change as a huge market opportunity. Overload and incompetence: We can’t get it done Most of the time, companies fail to... View Details

Keywords: by Rebecca Henderson; Energy

20 Dec 2016
First Look

December 20, 2016

instant availability of funds invested in liquid assets overseas, thereby limiting firms’ ability to rapidly and/or aggressively respond to competitive market conditions. More specifically, we show that the View Details

Keywords: Carmen Nobel

08 Oct 2010
What Do You Think?

Will Transparency in CEO Compensation Have Unintended Consequences?

assumption that a lower ratio of CEO to average compensation has a beneficial effect on an organization's performance. Presumably, the thinking is that greater equity in pay leads to a healthier culture (for example, in organizations like... View Details

Keywords: by Jim Heskett

01 Dec 2015
News

A Legacy of Support

Robert’s memory of that time is filled with emotion: “I walked into Ted Levitt’s Marketing class, saw ‘Jonathan Ariel Kraft, March 4, 1964’ written on the board, and received a standing ovation. It’s a moment I will never forget.” The... View Details

10 Nov 2020
Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

Here’s one thing they learned: “Office pairs that lose one or two shared business hours due to [Daylight Savings Time] reduce their total communication volumes by 9.2 percent on average from baseline levels, an effect driven by decreases... View Details

Keywords: by Sean Silverthorne

01 Aug 2002
News

For Alumni Only: Breakthrough Insights Program Debuts

for business leaders rather than to focus on a single topic. “For people who are doing important things, even one thought-provoking idea can create a ripple effect when participants return to their companies,” said Stevenson. In creating... View Details

Keywords: Laura Singleton

20 Aug 2014
News

With No Time to Lose

business students to turn the tide on a deadly disease. “[Avi’s] ultimate dream was to become a CEO of a company that was doing something meaningful,” says Prize4Life cofounder Nate Boaz (MBA 2006). “The fact that he’s living out his dream has had a profound View Details

Keywords: Margie Kelley

15 Nov 2016
First Look

November 15, 2016

levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details

Keywords: Sean Silverthorne

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

technologies developed by the Sony Corporation. In this same astonishingly brief period, Japan's computer makers had become Europe's dominant suppliers of large computer systems and had captured the U.S. market in memory chips.... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology

22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

half-year. “The people we’re interviewing pick up on that. They see that someone who’s only been on staff for six months has already earned enough trust to assess recruits.” Yet effective recruiting means not just attracting great talent,... View Details

Keywords: Consumer Products / Retail

23 Dec 2013
Research & Ideas

Just How Independent are ‘Independent’ Directors?

rock the boat when they are leaving," speculates Ma. By contrast, when Ma and Khanna measured the effects of firm performance on likelihood of dissent, they found a much lower correlation. A one unit increase in the ratio of a firm's... View Details

Keywords: by Michael Blanding

Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

01 Jun 2018
News

Ask the Expert: Star Search

determine direction and how hiring can impact that direction. Working in an ultra-tight job market for a growing company—and with years at Bain Capital’s private equity group giving her insight on the importance of strong teams—Gulliver... View Details

Keywords: Dan Morrell

01 Feb 1997
News

Merton Discusses Risk Management at Dean's Seminar

areas of capital markets, financial services, and corporate finance. "New financial product and market designs, improved computer and telecommunications technology, and advances in finance theory during the past quarter century have led... View Details

Keywords: Elizabeth McNair

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

Citation

Find at Harvard

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches investment management and capital View Details

Keywords: by Ann Cullen

21 Feb 2017
First Look

First Look at New Research: February 21

to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language View Details