Market Research - Publications - Faculty & Research

February 2020 (Revised June 2020)
Case

Shaping the Governance Debate at ISS

By: Suraj Srinivasan, Jonah S. Goldberg and Calvin O. Liou

ISS is the world’s largest provider of corporate governance research, data, analytics, and voting services. The case uses the effort of the Securities and Exchange Commission (SEC) to impose an array of new regulations that would severely restrict the functioning of... View Details

Keywords: Proxy Advisory Services; Corporate Governance; Research; Investment; Governing Rules, Regulations, and Reforms; Business and Shareholder Relations; Institutional Investing

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Judges - Alumni

Marketing Tech Area(s) of Expertise Accounting & Taxes, B2B, B2C, Co-Founder Dynamics, Customer Acquisition, Go-to-Market Strategy, Fundraising Strategies, Pitch Feedback, Market View Details

14 Jul 2008
Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

the city an opportunity to rebuild its low-performing public school system. What led you to do this research and teach case studies on this subject? Stacey Childress: I developed and teach an MBA elective course at HBS called... View Details

Keywords: by Sarah Jane Gilbert; Education

14 Aug 2007
First Look

First Look: August 14, 2007

can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details

Keywords: Martha Lagace

19 Jun 2012
First Look

First Look: June 19

making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details

Keywords: Sean Silverthorne

23 Jun 2015
First Look

First Look: June 23, 2015

Publications Forthcoming National Bureau of Economic Research Innovation Policy and the Economy, Volume 16 By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link: http://papers.nber.org/books/lern15-1 2015... View Details

Keywords: Sean Silverthorne

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a new... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

doesn’t influence the idea.” New research explores a fundamental question: How can you predict whether a business idea will succeed or flop? ©iStock They found that setting in a place close to home for Shu. As a doctoral student at the... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

28 Oct 2014
First Look

First Look: October 28

October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details

Keywords: Carmen Nobel

01 Dec 2004
News

Marquis Jet Takes Off

partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

self-reflective design, "prototype testing," and improvement of their own work systems amidst changes in market needs, products, technical processes, and so forth. It is our conclusion that Toyota has developed a set of... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

Web

the Art of American Advertising - Advertising Products

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets... View Details

02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with Finance. His previous book, The... View Details

Keywords: by Dina Gerdeman

14 Apr 2015
First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

Fast Answer

Compensation by Industry/Position/Location

for similar jobs across the board, it is not absolute. To find this premium dataset, select the Account icon in the right corner of the front page after registering and then select Premium Salary Database. Locate Salary Surveys by Global Region
This site... View Details

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HBS - Financials | Supplemental Financial Information

present over the future in a manner inconsistent with an endowment's fundamental purpose of maintaining intergenerational equity. The University executes on this obligation in determining each year's endowment payout rate—that is, the percentage of the endowment's fair... View Details

01 Aug 1998
News

High Honors

Baker Scholar. After spending a year at HBS as assistant to the legendary Professor Georges F. Doriot, Barford moved on to work as a financial analyst at Doriot's American Research & Development Corporation, one of the first U.S. venture... View Details

30 Jun 2022
News

Scaling Hope

learning platform, Just Five, which was marketed to major corporations. The program provides five-minute, online lessons that offer the most essential information about addiction, including the crucial understanding that addiction is a... View Details

2015
Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser

Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details

Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding

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