Publications

September 1996
Background Note

Some Thoughts on Career Management

By: William A. Sahlman

A view of career management for people interested in starting or playing a major role in an entrepreneurial venture is presented. View Details

Keywords: Business Ventures; Entrepreneurship; Personal Development and Career

May 2013
Article

The Performance Frontier: Innovating for a Sustainable Strategy

By: Robert G. Eccles and George Serafeim

By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details

Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention

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Career Coach

Sarah Zia

Sarah is a veteran of the media & entertainment / tech industry (corporate and content strategy) and a career switcher (finance). She is particularly well-equipped to help students interested in tech /... View Details

Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

Theorem." Journal of Financial Economics 5, no. 3 (November 1977): 241-249. Merton, Robert C. "On the Pricing of Corporate Debt: The Risk Structure of View Details

Video

Tiffany Niver, MBA 2012

18 Nov 2019
Video

Adi Godrej

Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details

Career Coach

Cathy Hutchinson

Cathy (Kellogg '01) is a member of the Career & Professional Development team and coaches students and alumni interested in entertainment/ media & technology career paths. In addition to managing... View Details

Keywords: Entertainment / Media; Sports; Telecommunications; Technology

2001
Case

Encyclopedia Britannica (B)

By: Vijay Govindarajan and Praveen Kopalle

In response to the threat from Encarta (Microsoft), Encyclopedia Britannica (EBI) published its text on a two-CD set that was offered free to consumers who purchased the print set and charged $995 if the consumer wanted solely to purchase the CD. By 1996, the company... View Details

Keywords: Marketing Strategy; Software; Acquisition; Information Publishing

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February 2024
Case

Tabby: Winning Consumers' Digital Wallets

By: Eva Ascarza and Fares Khrais

Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details

Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Technology Industry; Saudi Arabia

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number View Details

Keywords: by Dina Gerdeman; Technology; Retail

Career Coach

Jade Haynes

Jade brings experience from consulting, VC, and startups. She enjoys helping students looking to pivot into investing, BigTech, and consulting, especially those without previous experience. As a former consultant she is excited to help case prep students, talk about... View Details

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details

Keywords: by Dina Gerdeman; Advertising

Cynthia A. Montgomery

Professor Montgomery's research centers on strategy and corporate governance. Of particular interest are the unique roles leaders play in developing and implementing strategy; the means organizations use to create value across multiple lines of business; and issues... View Details

March 2005 (Revised February 2006)
Case

Advising on Currency Risk at ICICI Bank

In March 2003, a client approached the Markets Advisory Group at ICICI Bank, India's second largest bank, about a hedging transaction. The hedge involved multiple interest rates and currencies. Shilpa Kumar, head of the Markets Advisory Group, has to put together a... View Details

Keywords: Risk and Uncertainty; Currency Exchange Rate; Capital Markets; Investment Funds; Banks and Banking; Banking Industry; Financial Services Industry; India

April 2006
Background Note

Understanding Corporate-Value-at-Risk through a Comprehensive and Simple Example

By: Marc L. Bertoneche and Frantz Maurer

Using a comprehensive and simple example of a firm exposed to foreign exchange risk, interest rate risk, and commodity price risk, shows how to use corporate-value-at-risk to measure and manage a firm's global exposure to risk. View Details

Keywords: Financial Markets; Interest Rates; International Finance; Globalization; Risk Management; Measurement and Metrics; Value