House Of Brands - Publications - Faculty & Research

01 Apr 2000
News

New Home for External Relations

visit." In total, the move has provided new space for approximately 140 HBS staff from External Relations, the Publications Office, the Financial Office, Human Resources, and some portions of Information Technology, the Department View Details

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Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details

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Sustainable Business Strategy Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Sustainable Business Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Sustainable Business Strategy $1,850... View Details

12 Nov 2015
Blog Post

3 Facts About HBS Discussion Groups

at a member's house and got to know each other. My bond with these classmates was a formative part of my RC year, and we continue to meet up and check in with each other in our second year. View Details

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

As a driver of both the overall economy and of individual wealth, real estate is pretty hard to beat. As Harvard Business School professor Arthur Segel says, real estate is the largest asset class in the... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

24 May 2017
News

Ilene H. Lang, MBA 1973

within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the... View Details

Keywords: Susan Young

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option... View Details

Keywords: by Manda Salls

January 1992 (Revised March 1993)
Case

Maison Bouygues

By: John A. Quelch

The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details

Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France

Citation

Educators

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06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details

Keywords: by Julia Hanna; Sports

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Entrepreneurial Management Awards & Honors - Faculty & Research

of Financial Economics , May 2012). Lauren H. Cohen : Winner of a National Science Foundation Faculty Early Career Development (CAREER) Award for for work on Relationships in Finance, 2009–2014. Thomas R.... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way View Details

Keywords: by Jim Heskett

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Online Business in Society Courses | HBS Online

hrs/week Pay by October 16 $1,850 Certificate Complete any three courses within this subject area to earn a Certificate of Specialization in business in society RECOMMENDED LEARNING PATHWAYS Do you want to dive deeper into business in... View Details

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Electricity - Business & Environment

require major changes in this vital sector of the economy. 40 % Of total Green House Gas Emissions is from Electricity Generation. 20 % Of the... View Details

01 Dec 2022
News

Full Court Press

delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not... View Details

Keywords: Dan Morrell

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products.... View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

01 Oct 1997
News

High Fives

operating officer. Spina is also director of the Metropolitan Boston Housing Partnership, Inc., and vice chairman of the Massachusetts Taxpayers Foundation, Inc. Most important... View Details

01 Mar 2014
News

Generation Next

office." The building, which houses design, strategy, and human resources, is marble white and ultramodern. There are no cubicles. Nisa's desk sits behind a panel of see-through glass. Despite the... View Details

Keywords: Mark Bergen; Godrej Group; Management

Publications