Filter Results:
(4,405)
Show Results For
- All HBS Web
(4,405)
- People (6)
- News (967)
- Research (2,729)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,722)
Show Results For
- All HBS Web
(4,405)
- People (6)
- News (967)
- Research (2,729)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,722)
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic... View Details
Keywords: by James Heskett
- 01 Dec 2008
- Lessons from the Classroom
How Many U.S. Jobs Are ‘Offshorable’?
students have lived only in a world of increasing globalization. It's easy to conclude that the world will continue to become more and more integrated, but globalization is not necessarily a one-way street." The message for MBAs seems to... View Details
Keywords: by Julia Hanna
- 01 Sep 2004
- News
Promise & Perils
assistant professor Regina Abrami, who led the breakout session “China in the WTO: Two Years In.” The United States and other developed nations welcomed the required lowering of tariff and nontariff trade barriers, and the gradual opening of China’s vast consumer View Details
- 01 Jun 2005
- News
Do You Speak Business?
seems to rise above national influences and toward a commonality shared by other top firms in the international arena. In their study of the software industry in India, HBS professors Tarun Khanna and Krishna Palepu detect signs that View Details
Keywords: Garry Emmons
- 25 Apr 2014
- News
Piloting new career horizons for women in aviation
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. As an executive for Global Business, Commercial Systems, and Services at Sikorsky Aircraft Corporation in Connecticut, she advocates for youth, especially... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that target a View Details
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES Advertisers Get Serious About Playing... View Details
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
under the bridge — ancient history, like the history of imperial China. Markets have short memories. Many young traders today did not even experience the Asian crisis of 1997–1998. Those who went into finance after 2000 lived through... View Details
- 01 Apr 2001
- News
Khoo Teng Chye: Technology Turnaround in Singapore
Portnet a global standard, particularly as the state-run corporation expands overseas. It now has about ten port ventures in seven countries. Khoo reckons that within the next six years, more than a third of PSA’s business will come from... View Details
- 07 Jan 2009
- What Do You Think?
Is the World Really Flat?
"With the virtual mobility of global labor insured, only those companies and nations will grow ... that make the best use of entrepreneurial qualities...." How governments should spend money in support of innovation clearly... View Details
Keywords: by Jim Heskett
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- June 2001
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
- 1992
- Book
Canada at the Crossroads: The Reality of a New Competitive Environment
By: M. E. Porter and The Monitor Company
Porter, M. E., and The Monitor Company. Canada at the Crossroads: The Reality of a New Competitive Environment. Ottawa: Business Council on National Issues, 1992.
- 24 Mar 2002
- Lessons from the Classroom
Case Study: A Lesson in Private Venture Financing
capital. Would it be a better idea to ride the wave of globalization and try to get acquired by a multinational corporation? Or should the firm remain privately owned and focus its growth in Africa? After all, he noted, View Details
Keywords: by Julia Hanna
- 13 Apr 2017
- News
How on Earth Does an Ad Like Pepsi's Get Approved?
- 01 Jun 2009
- News
IXP 2009
Childress) India: Incredible India — New Opportunities and New Challenges (Shawn Cole, Aldo Musacchio) Mexico: Business Opportunities in Emerging Markets (Michael Chu) Related Links Dispatches from the View Details
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
impact of global capitalism has focused on the West. The capitalism which is now under so much criticism is American capitalism, or more specifically a form of American capitalism which became dominant from the 1980s. The School’s... View Details
- 01 Jun 2017
- News
Ask the Expert: On the Fly
free-market competition. While market liberalization internationally is still evolving, the consumer benefits of the competitive marketplace are pretty compelling. Putting any one carrier in charge of the infrastructure that forms the... View Details
Keywords: Julia Hanna
- 01 Oct 1998
- News
Putting on the Wheels
As head of General Motors's international division - which last year invested $2.45 billion worldwide - Louis Hughes brings a rock-steady philosophy to the auto giant's global operations: "Wherever possible, invest where you sell." Hughes... View Details
Keywords: Mary Ellen Gardner