Global Marketing - Publications - Faculty & Research

01 Sep 2004
News

Promise & Perils

assistant professor Regina Abrami, who led the breakout session “China in the WTO: Two Years In.” The United States and other developed nations welcomed the required lowering of tariff and nontariff trade barriers, and the gradual opening of China’s vast consumer View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2011
News

Faculty Learn Firsthand about Chinese Business

Related Links More faculty takeaways on the IXP Read about the Harvard Center Shanghai View upcoming executive programs in China Find HBS Alumni Clubs in China MBA students aren’t the only ones honing their global knowledge by traveling... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

Television (both owned by Rupert Murdoch's News Corp.), paid in excess of $22 million to acquire the film's global distribution rights. Students are asked to make some of the same cost-to-benefit analyses considered by Singh and his team:... View Details

Keywords: by Kim Girard; Motion Pictures & Video

01 Apr 2001
News

Khoo Teng Chye: Technology Turnaround in Singapore

Portnet a global standard, particularly as the state-run corporation expands overseas. It now has about ten port ventures in seven countries. Khoo reckons that within the next six years, more than a third of PSA’s business will come from... View Details

Keywords: Alejandro Reyes; Transportation

01 Mar 2018
News

March 2018 Alumni and Faculty Books

loves. The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy by Frits van Paasschen (MBA 1988) (The Disruptors' Feast) Virtually everything about the way people live and do business is changing... View Details

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic... View Details

Keywords: by James Heskett

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

Citation

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1992
Book

Canada at the Crossroads: The Reality of a New Competitive Environment

By: M. E. Porter and The Monitor Company

Keywords: Global Strategy; Globalized Markets and Industries; Canada

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13 Apr 2017
News

How on Earth Does an Ad Like Pepsi's Get Approved?

01 Jun 2009
News

IXP 2009

Childress) India: Incredible India — New Opportunities and New Challenges (Shawn Cole, Aldo Musacchio) Mexico: Business Opportunities in Emerging Markets (Michael Chu) Related Links Dispatches from the View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

24 Apr 2014
News

Optimizing search technology

Olivier Dumon (MBA 1998) is managing director of academic and government markets for global publishing giant Elsevier, where he’s working on optimizing online search protocols. He believes that the more the... View Details

November 1997 (Revised November 2010)
Case

Hikma Pharmaceuticals (A)

By: John A. Quelch

The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details

Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States

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01 Dec 2018
News

Research Is the Foundation

Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had... View Details

03 Nov 2003
Research & Ideas

Making Money Making Movies

Hollywood studios can determine the rules of the game. Another key difference concerns the extent to which markets are influenced by piracy. Piracy is a global problem, but I think it is particularly... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

01 Oct 1998
News

Putting on the Wheels

As head of General Motors's international division - which last year invested $2.45 billion worldwide - Louis Hughes brings a rock-steady philosophy to the auto giant's global operations: "Wherever possible, invest where you sell." Hughes... View Details

Keywords: Mary Ellen Gardner

05 Oct 2021
News

Growing Latino Buying Power

trends. “I started looking at this market close to 20 years ago, when Hispanics were about 10 percent of the population,” Perez explained. Today that number is about 20 percent, he notes, “and if we believe the numbers from the... View Details

1976
Book

How to Use International Capital Markets: A Guide to Europe and the Middle East

By: Sidney M. Robbins, Robert B. Stobaugh, William Gregor and John C. Kirby

Keywords: Globalized Markets and Industries; Capital Markets; Europe; Middle East

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February 2001
Case

Mavesa (B): International Strategy and Valuation Concerns

Examines Mavesa's response to economic liberalization. Looks at Mavesa's efforts to expand into neighboring countries. Also looks at efforts to support the firm's stock price. A rewritten version of an earlier case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Global Strategy

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01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

Japanese airline facing a declining domestic market can expand internationally. It potentially will become a “home run” case, as Chung calls it—one that focuses on a compelling topic in an important industry that is View Details

Keywords: faculty research