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Show Results For
- All HBS Web
(4,416)
- People (6)
- News (981)
- Research (2,748)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,733)
- 24 Mar 2002
- Lessons from the Classroom
Case Study: A Lesson in Private Venture Financing
capital. Would it be a better idea to ride the wave of globalization and try to get acquired by a multinational corporation? Or should the firm remain privately owned and focus its growth in Africa? After all, he noted, View Details
Keywords: by Julia Hanna
- June 2001
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
- 01 Jun 2009
- News
IXP 2009
Childress) India: Incredible India — New Opportunities and New Challenges (Shawn Cole, Aldo Musacchio) Mexico: Business Opportunities in Emerging Markets (Michael Chu) Related Links Dispatches from the View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
As globalization trends increase, so does the ability of non-governmental organizations such as Greenpeace, Oxfam International, and the World Wildlife Fund to shape public and corporate policy on everything from human rights to labor... View Details
Keywords: by Cynthia Churchwell
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
much broader setting. "Students would ask me about the possibility of establishing a global system of business ethics," Paine says, "and whether cultural clashes of one degree or another were inevitable. I needed a... View Details
Keywords: by Judith A. Ross
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that target a View Details
- 01 Dec 2017
- News
Yoga Inc.
happens on the mat.” Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing and an expert in global branding, believes that Lululemon’s biggest accomplishment has been positioning itself as an... View Details
Keywords: Deborah Halber
- 25 Apr 2014
- News
Piloting new career horizons for women in aviation
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. As an executive for Global Business, Commercial Systems, and Services at Sikorsky Aircraft Corporation in Connecticut, she advocates for youth, especially... View Details
- 01 Jun 2005
- News
Do You Speak Business?
seems to rise above national influences and toward a commonality shared by other top firms in the international arena. In their study of the software industry in India, HBS professors Tarun Khanna and Krishna Palepu detect signs that View Details
Keywords: Garry Emmons
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
under the bridge — ancient history, like the history of imperial China. Markets have short memories. Many young traders today did not even experience the Asian crisis of 1997–1998. Those who went into finance after 2000 lived through... View Details
- 01 Jun 2015
- News
A World of Support
the HBS Fund from donors such as Gaëtan Hannecart (MBA 1994) enables the School to develop global cases and courses and provide opportunities for students and the faculty to gain firsthand experience in View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 01 Mar 2005
- News
Ideas: Books
plantations to local growers, transforming itself into a marketing company. The firm’s shareholders opted for lower risks but also lower profits. Multinationals and Global Capitalism by Geoffrey Jones... View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
doesn’t necessarily mean having a global presence. Farrington’s StarVest Partners, for example, focuses on emerging enterprise software, a niche without significant foreign competitors. Nonetheless, the firm tracks foreign software... View Details
- 07 Jan 2009
- What Do You Think?
Is the World Really Flat?
"With the virtual mobility of global labor insured, only those companies and nations will grow ... that make the best use of entrepreneurial qualities...." How governments should spend money in support of innovation clearly... View Details
Keywords: by Jim Heskett
- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details
Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- January 2011
- Supplement
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007
By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom
Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011.
- 01 Jun 2017
- News
Ask the Expert: On the Fly
free-market competition. While market liberalization internationally is still evolving, the consumer benefits of the competitive marketplace are pretty compelling. Putting any one carrier in charge of the infrastructure that forms the... View Details
Keywords: Julia Hanna