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  • All HBS Web  (7,461)
    • People  (8)
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  • May 2017 (Revised July 2017)
  • Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
  • August 2004 (Revised September 2004)
  • Background Note

Note on Bond Valuation and Returns

All securities can be evaluated based on certain common characteristics: value, rate of return, risk, maturity, and so forth. This case examines how bonds are valued and how their rates of return are computed. It begins with basic definitions and features of... View Details
Keywords: Bonds; Valuation; Investment Return
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Chacko, George C., Peter A. Hecht, Vincent Dessain, and Monika Stachowiak. "Note on Bond Valuation and Returns." Harvard Business School Background Note 205-008, August 2004. (Revised September 2004.)
  • 2009
  • Chapter

The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

By: Rawi Abdelal and John G. Ruggie
In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
  • 21 Sep 2016
  • HBS Seminar

Catherine Tucker, MIT Sloan School of Management

  • May 2004
  • Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins
Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry
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Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. Supplement: Partnership Agreements." Harvard Business School Supplement 804-025, May 2004.
  • 2010
  • Chapter

Carbon As An Investment Opportunity

By: Jurgen Weiss and Veronique Bugnion
The chapter discusses various sources for monetizing carbon abatement and provides an outlook for the size of the market and related investment opportunities. View Details
Keywords: Carbon Abatement; Monetization; Investment
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Weiss, Jurgen, and Veronique Bugnion. "Carbon As An Investment Opportunity." Chap. 9 in Environmental Alpha: Institutional Investors and Climate Change, edited by Angelo Cavallo, 195–211. John Wiley & Sons, 2010.
  • November 1991 (Revised October 1993)
  • Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
  • Web

Courses - Entrepreneurship

for making those decisions. We will also introduce a range of specific tools—including business model design, lean testing, and customer and channel analytics—that are particularly relevant to entrepreneurs, as well as introduce students to the fundamentals of... View Details
  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
  • December 2007
  • Journal Article

Industrial Policy in the United States

By: Christian H.M. Ketels
Does US government policy purposefully benefit particular industries or is industrial policy absent in the USA? Based on a review of recent US policies this paper argues that the USA applies many policies with an industry-specific impact. But these policies do not... View Details
Keywords: Microeconomics; Entrepreneurship; Policy; Innovation and Invention; Supply and Industry; Business and Government Relations; United States
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Ketels, Christian H.M. "Industrial Policy in the United States." Special Issue on The Future of Industrial Policy Journal of Industry, Competition and Trade 7, nos. 3-4 (December 2007): 143–323.
  • April 2003 (Revised September 2005)
  • Case

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry
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Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
  • November 2013
  • Case

Martin Blair

By: Howard H. Stevenson and Michael J. Roberts
Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details
Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
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Stevenson, Howard H., and Michael J. Roberts. "Martin Blair." Harvard Business School Brief Case 914-521, November 2013.
  • February 2004 (Revised March 2010)
  • Case

Brazil 2003: Inflation Targeting and Debt Dynamics

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details
Keywords: Economy; Inflation and Deflation; Money; Borrowing and Debt; Policy; Emerging Markets; Brazil
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Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Brazil 2003: Inflation Targeting and Debt Dynamics." Harvard Business School Case 704-028, February 2004. (Revised March 2010.)
  • 2014
  • Working Paper

The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game

By: Karen G. Mills and Brayden McCarthy
Small businesses are core to America's economic competitiveness. Not only do they employ half of the nation's private sector workforce—about 120 million people—but since 1995 they have created approximately two-thirds of the net new jobs in our country. Yet in recent... View Details
Keywords: Small Business; Financing and Loans; United States
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Mills, Karen G., and Brayden McCarthy. "The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game." Harvard Business School Working Paper, No. 15-004, July 2014.
  • November 1985 (Revised April 1990)
  • Case

Signode Industries, Inc. (A)

Signode Industries' packaging division manufactures steel and plastic strapping. In 1981 the company underwent the largest leveraged buyout in U.S. corporate history. The case focuses on the packaging division's need to maintain high profitability in a declining market... View Details
Keywords: Price; Marketing Strategy; Manufacturing Industry; Steel Industry
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Moriarty, Rowland T., Jr., David May, and Gordon Swartz. "Signode Industries, Inc. (A)." Harvard Business School Case 586-059, November 1985. (Revised April 1990.)
  • 10 Dec 2013
  • First Look

First Look: December 10

time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three learning... View Details
Keywords: Sean Silverthorne
  • March 2018
  • Article

Global Business over Time

By: Geoffrey Jones
This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details
Keywords: Global; Multinational; Business History; Globalization; Globalized Firms and Management; Globalized Markets and Industries; Economic Systems
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Jones, Geoffrey. "Global Business over Time." Keiei ronshū [Meiji Business Review] 65, no. 1 (March 2018): 1–26.
  • November 2004
  • Tutorial

Principles of Microeconomics for Strategists

By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe
Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and... View Details
Keywords: Business Strategy; Supply and Industry; Demand and Consumers; Microeconomics; Balance and Stability; Price; Cost; Revenue; Music Industry
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"Principles of Microeconomics for Strategists." Harvard Business School Tutorial 705-801, November 2004.
  • 01 Sep 2015
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