Publications

August 2001
Teaching Note

EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN

By: Christopher A. Bartlett

Teaching Note for (9-301-085) and (9-301-102). View Details

Keywords: Digital Platforms; Diversification; Failure; Information Technology Industry; Energy Industry

January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

Web

HBS - From The Dean

management. Our research agenda must reflect the shifts that are occurring in the world of business, such as digitization and data science. But this must not come at the expense of the human element, designing business and operating... View Details

01 Feb 2001
News

Books

Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital Culture of Tomorrow, HBS professor Rosabeth... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

Web

Gabriel Handel | About

Collection Advisory group, the HBS Information Security working group, and Joint Degree steering committees, among others. Recent areas of focus have included the Digital Transformation task force and View Details

06 Dec 2017
News

Puzzle Master

towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details

01 Mar 2004
News

Gibson Hits a High Note

automate production a while back and discovered that nothing beats old-fashioned handcraftsmanship. But there is nothing old-fashioned about the new digital guitar that Gibson recently launched. It’s the biggest change in guitar design in... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Data and Technology | Working Knowledge

Data and Technology Our research on Data and Technology explores how AI, digital tools, and platform collaboration are reshaping industries and society. From enhancing social outcomes to addressing ethical challenges, we investigate the... View Details

August 2021 (Revised September 2022)
Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang

In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details

Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change

November 2000 (Revised December 2001)
Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details

Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Information Technology Industry; Hangzhou; Europe; United States