Publications
Publications
Show Results For
- All HBS Web
(8,887)
- Faculty Publications (2,643)
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Consumerism and the Distributed Delivery of Health Care
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Current Research
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details
- Teaching Interest
Decision Making Under Uncertainty
Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details
- Teaching Interest
Development Economics (PhD)
This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.
Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Article
Don’t Let an AI Failure Harm Your Brand
- Teaching Interest
Driving Digital Strategy (DIGS)
- Forthcoming
- Article
Economic Integration and the Transmission of Democracy
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- Research Summary
Evolution of the Global Beauty Industry
This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details
- Teaching Interest
Executive Education
Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership,
- Teaching Interest
Families in Business
Like every company, family businesses must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family businesses also face a unique set of challenges and opportunities. In this Executive Education program, participants... View Details
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- Forthcoming
- Article
Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy
- Research Summary