Publications

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

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August 2014
Article

Incentives in a Stage-Gate Process

By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne

Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details

Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention

2014
Article

Unequality: Who Gets What and Why It Matters

By: Michael I. Norton

Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the... View Details

Keywords: Inequality; Ethics; Productivity; Gambling; Equality and Inequality; Fairness; Income; Performance Productivity; United States

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September 2010 (Revised January 2012)
Case

BP's Macondo: Spill and Response

By: Julio J. Rotemberg

This case starts by reporting various factors that may have contributed to the massive Macondo oil spill, noting that BP, its partners and the government all made decisions that helped cause the accident. It then discusses the response to this spill by BP and the... View Details

Keywords: Safety; Metals and Minerals; Crisis Management; Infrastructure; Trade; Pollutants; Risk and Uncertainty; Business and Government Relations; Finance; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Technology Adoption; Energy Industry; Mining Industry; United Kingdom; United States

01 Nov 2016
First Look

First Look - November 1, 2016

Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details

Keywords: Sean Silverthorne

February 2013 (Revised October 2013)
Case

Investindustrial Exits Ducati

By: Francois Brochet and Karol Misztal

In early 2012, Investindustrial, a European private equity group, publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround... View Details

Keywords: Cost vs Benefits; Private Equity; Valuation; Investment Return; Brands and Branding; Financial Services Industry; Motorcycle Industry; Hong Kong; Italy

Web

Strategy - Faculty & Research

disciplines, including economics, sociology, and political science, and focuses on both domestic and global competition. The objective of the work is to generate findings and develop concepts that will help managers improve their strategic View Details

David E. Bell

David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

Keywords: agribusiness; agriculture; apparel; e-commerce industry; fashion; food; food processing; grocery; insurance industry; marketing industry; retailing

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

Buried in the middle layers of many organizations resides a strata of highly skilled experts, from HR managers to risk evaluators, whose collective wisdom and experience could prove invaluable in informing strategic decisions at the... View Details

Keywords: by Kim Girard; Banking

2012
Chapter

Leading in Crises: Observations on the Political and Decision-Making Dimensions of Response

By: Herman B. Leonard and Arnold M. Howitt

Emergency response organizations, as we have argued in earlier writing, must deal with both "routine emergencies" (dangerous events, perhaps extremely severe, that are routine because they can be anticipated and prepared for) and "true crises" (which, because of... View Details

Keywords: Strategy; Leadership; Decision Choices and Conditions; Crisis Management; Government and Politics

October 2024
Article

On Why Women-owned Businesses Take More Time to Secure Microloans

By: Goran Calic, Moren Lévesque and Anton Shevchenko

Examining gender differences in business financing reveals important dimensions on which women- and men-owned businesses differ. Although considerable progress has been made in understanding gender differences in mobilizing resources, the role of time in business... View Details

Keywords: Microfinance; Gender; Financing and Loans; Equality and Inequality; Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship

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April 1991 (Revised July 1994)
Case

Southland Corp. (B)

By: Richard S. Ruback

Examines Southland's financial difficulties following the LBO in 1987 up to the first restructuring plan in July 1990. The teaching objectives are: to explore the complexities of a failed leverage buyout and the operating restrictions that result from financial... View Details

Keywords: Leveraged Buyouts; Restructuring; Equity; Insolvency and Bankruptcy; Financing and Loans; Crisis Management

2018
Book

Escaping the Build Trap: How Effective Product Management Creates Real Value

By: Melissa Perri

This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details

Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation

April 2017
Teaching Note

DoubleDutch

By: Frank Cespedes

This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

March 2015 (Revised March 2023)
Case

Immigration Policy in Germany (A)

By: Matthew Weinzierl, Katrina Flanagan and Alastair Su

Germany's Chancellor Angela Merkel faced economic and moral pressure to encourage greater immigration from struggling European, and especially Eurozone, countries after the economic downturn that began in 2008. In fact, it was possible that both the Euro currency union... View Details

Keywords: Citizenship; Optimal Currency Unions; Globalized Economies and Regions; Immigration; Policy; Germany; European Union

January 2010 (Revised February 2010)
Case

IFP, Indonesia

By: Roy D. Shapiro

IFP, Ltd. is a Europe-based multinational mining and minerals company contemplating an investment to produce forest products in Indonesia. The primary case decisions are 1) how to assess political and operating risk, 2) how to integrate economic and political risk... View Details

Keywords: Developing Countries and Economies; Investment; Geographic Location; Risk Management; Supply Chain Management; Business and Government Relations; Forest Products Industry; Indonesia

April 2007
Case

ABN AMRO Bank N.V.: Global Change Agents

By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli

ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details

Keywords: Risk Management; Banks and Banking; Expansion; Change; Governing and Advisory Boards; Social Enterprise; Leadership Development; History; Banking Industry; Service Industry; Brazil; India; United States