Publications

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

Article

Performance Effects of Setting a High Reference Point for Peer‐Performance Comparison

By: Henry Eyring and V.G. Narayanan

We conduct a field experiment, based on a registered report accepted by the Journal of Accounting Research, to test performance effects of setting a high reference point for peer‐performance comparison. Relative to providing the median as a reference point for... View Details

Keywords: Relative Performance Evaluation; Reference Points; Social Comparison; Field Experiment; Performance; Performance Evaluation; Education

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05 Sep 2017
News

Bargaining With Cancer Patients About Treatment

12 Feb 2013
News

What Happens When You Have Fewer Managers

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

January 2021
Supplement

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Consumer Products Industry; United States

23 Jan 2013
News

Are Today's Business Leaders Too Afraid of Risk?

22 Mar 2017
News

Stemming the Tide of the World's Water Shortage

17 Aug 2020
News

American Express acquiring small business lender Kabbage

Teaching

Overview

Teaching Fellow - Transforming Health Care Delivery (THCD) at Harvard Business School - Taught by Ariel Stern Spring 2022, Spring 2023
Teaching Fellow - Introduction to System Dynamics for Executive MBAs at MIT Sloan - Taught by John Sterman and David... View Details

February 2014
Article

Causes and Frequency of Unplanned Hospital Readmission After Total Hip Arthroplasty.

By: W. W. Schairer, D. C. Sing, T. P. Vail and K J Bozic

BACKGROUND:
Total hip arthroplasty (THA) is a beneficial and cost-effective procedure for patients with osteoarthritis. Recent initiatives to improve hospital quality of care include assessing unplanned hospital readmission rates. Patients presenting for THA have... View Details

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January 2005 (Revised March 2008)
Exercise

New Service Design Exercise

By: Frances X. Frei

Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details

Keywords: Design; Management; Service Operations; Strategy

August 2022
Case

Rocket Learning: Evidence in Action

By: Brian Trelstad, Tomas Rosales and Malini Sen

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details

Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

Keywords: health care; health care; health care; health care

March 2011
Case

Valuation of AirThread Connections

By: Erik Stafford and Joel L. Heilprin

This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details

Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Communications Industry; Media and Broadcasting Industry